Allison appears in the Top 100
People in Real Estate magazine.
Allison Richards has always been entrepreneurially focused, which is why, after six years and several business ventures in HR and sales, she sought out her original career — real estate. Originally licensed in 2002, she returned to the industry in 2014 with a business degree that allows her even more insight into sales, marketing, and international clientele.
Now, Allison is one-half of the Richards Group with her husband, Scotty, at Scenic Sotheby’s International Realty. She works frequently with out-of-state buyers looking for vacation homes and investment properties in Destin, Florida, where the relaxed beach lifestyle draws city-weary homeowners. Starting with smaller condos and investment properties, she soon moved to luxury properties found on Scenic Highway 30A and has been expanding in that market since 2017. Today, 60 percent of her market is luxury, and the team has doubled its sales volume in just the past year from $36 million to $70 million, surpassing her 2020 sales by May 2021. Her tenacity and success have earned accolades including Entrepreneur of the Year, among others from the Women’s Council of Realtors in 2017 and 2020, and she was nominated by her peers to serve on Scenic Sotheby's International Realty's Leadership Council in 2021. She is CLHMS, ABR, GRI, and E-Pro certified.
Allison’s vigilance and focus is the driving force behind her success. She works seven days a week to ensure a seamless transaction where “clients don’t have to lift a finger,” and continues to cultivate new business while maintaining relationships with her current clients thanks to her strong lead generation program and her dedication to continuing education. She even works with interior designers so that owners can bring in higher rental revenue: “Clients have been able to sell and purchase more elaborate properties and continue to gain a foothold in the real estate market,” she said.
Realtor — The Richards Group; Ask Allison Real Estate LLC