If you’re familiar with Back Bay, Boston, then you already know about The Haywood Kristiansen Group. If you’re not, then it’s a name you’ll want to remember. Working under the nationally recognized brand, Berkshire Hathaway HomeServices, The Haywood Kristiansen Group specializes in residential property, offering five-star client services that range from rentals to multi-million-dollar investment opportunities. At the helm of this enterprise is the very capable and resourceful, Annette Kristiansen.
Annette is a Massachusetts native and longtime Boston resident. Her market expertise is rivaled only by an academic background that includes a dual major in finance and marketing at Northeastern University where she was a Division 1 athlete and professional experience in performing financial reporting servicing both mutual and hedge funds. As a result of these combined proficiencies, she is able to track and analyze market trends and provide insightful knowledge to her clients, whether they are renters, investors, or first-time homebuyers.
As its name implies, the Haywood Kristiansen Group consists of not one, but two adept leaders. Annette’s partner and co-founder is Ben Haywood, who she met in 2017. After working so well together in the field, they formed their own team in 2019 and hit the ground running. In their first year, they were awarded the Chairman Circle Diamond, an award that recognizes the top half 1% of all BHHS affiliates nationwide and listed as Top Producers by Boston Magazine in 2020.
The dynamic pairing of Annette and Ben seems to have been preordained and between them, all of the necessary business operational needs are fulfilled, from lead generation to customer acquisition and retention, and from marketing to brand development. Ironically, Annette states, “Our niche is not having a niche. In terms of who we can help, we aren’t limited or restricted to one market.”
To that end, Annette is both enthusiastic and optimistic for the future. With a promising pipeline of business opportunities and hopes to expand the team in 2021, there is much to look forward to on the horizon . One thing is for certain: The Haywood Kristiansen Group is a name you’ll be hearing a lot more of.
Real Estate Advisor, Co-Founder
Haywood Kristiansen Group/Berkshire Hathaway