
THE OFFICIAL
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Brandon Sojka
Brandon Sojka, CEO and founder of NutraShure Distribution, LLC, is a name synonymous with innovation in the dietary supplement industry. For over two decades, he has shaped the landscape of health and wellness, earning recognition as an authority in research and development, company strategy, and revenue growth. From founding MYOKEM, the 2014 Stack3d Brand of the Year, to achieving a staggering 1600% three-year year-over-year growth with NutraShure, Brandon’s career is a testament to ingenuity and vision.
At NutraShure, headquartered in Port Jefferson, NY, Brandon leads the charge in bringing cutting-edge, clinically researched nutraceutical ingredients to other brands and companies to use in their products. Since its inception in 2021, the company has become a trusted B2B partner for brands creating dietary supplements, functional foods, and beverages. Collaborating with top researchers and leveraging patent-protected formulations, NutraShure ensures that its ingredients meet the highest standards of quality and efficacy.
The company’s groundbreaking product, BIOMEnd™, launched on May 1, 2024, is already making waves in the industry. As the first patented, tasteless butyrate formulated as L-Lysine Butyrate, BIOMEnd™ supports gut balance, healthy colon function, and immune health. “BIOMEnd has already changed people’s lives, even in its infancy,” Brandon shared. The excitement is palpable as consumers and brands alike embrace its potential, with many brands already incorporating it into their products.
For Brandon, innovation isn’t just a goal—it’s a way of life. With an MBA, CSCS certification, and a career steeped in achievements, he continues to push boundaries, ensuring that NutraShure not only enhances human performance, but also transforms lives with every breakthrough.
In an exclusive Q&A, Brandon shared the inspiration behind NutraShure, the unique approach that sets the company apart, and his plans to shape the future of human health.
Brandon, what inspired you to start the company?
With 21 years of experience in the dietary supplement industry and a successful background running my own finished goods brand, I discovered my true passion lies in developing innovative formulations. I saw an opportunity to make a broader impact—not just through a single brand, but across the entire industry. This inspired me to start NutraShure and transition to the B2B side, where we supply novel ingredients to other brands for their finished products.
My goal has always been to create a positive influence on the dietary supplement space while advancing optimal human health with patented, cutting-edge ingredients. One belief that drives me is the idea that aging doesn’t have to be a foregone conclusion—it can be addressed like a disease. Too many people spend the last 10–15 years of their lives in poor health. At NutraShure, our mission is to extend the health span—the number of years people live in good health—so they can enjoy longer, healthier lives.
BIOMEnd™, which I co-invented, embodies this mission. It’s a groundbreaking ingredient designed to support gut health, colon function, and immune health, and it’s already changing lives. NutraShure is dedicated to bringing more of these transformative innovations to the industry.
What makes NutraShure unique?
Throughout my career, I’ve done extensive consulting on product formulations for various brands, and as a result, NutraShure has become recognized as an innovator in the dietary supplement space. What sets us apart is our approach to ingredient development. While many companies focus on improving existing ingredients—such as enhancing bioavailability, absorption, or increasing the active components in botanical extracts—we take it a step further. At NutraShure, we actually create entirely new ingredients.
A prime example of this is BIOMEnd™, a groundbreaking formulation of L-Lysine Butyrate with a unique composition that distinguishes it from anything else on the market. And we’re not stopping there. We’re actively developing other novel compounds, pioneering the methods to create them, and crafting the actual compounds themselves.
Our commitment to innovation means we’re not just refining what already exists—we’re forging new paths in ingredient development. By creating entirely new compounds, NutraShure is advancing human health in ways that go beyond incremental improvements, delivering transformative solutions for optimal well-being.
There is a lot of excitement around your groundbreaking gut health innovation—BIOMEnd™. What makes it so special, and what are its benefits?
BIOMEnd™ is truly a game-changer in gut health. While butyrate, a short-chain fatty acid produced by healthy gut bacteria, has long been recognized for its numerous health benefits, it has remained underutilized in supplements due to its unpleasant taste and odor. That’s where BIOMEnd™ stands out. Formulated as L-Lysine Butyrate, it’s the world’s first tasteless butyrate, making it suitable for a wide range of applications, from gummies to ready-to-mix powders.
This innovation addresses one of the fastest-growing categories in dietary supplements—gut health—and gives brands a unique opportunity to differentiate themselves in a market saturated with “me too” products. Unlike traditional butyrate supplements, which are limited to pills or gel caps, BIOMEnd™ opens the door to new delivery forms, including candies, food items, and even beverages—we’re currently working on making it stable in ready-to-drink formats.
What’s even more impressive is its efficacy. In a recent comparison study, BIOMEnd™ not only outperformed other commercially available options in bioavailability—delivering more butyrate into the bloodstream—but also provided quicker results. Most people notice positive effects on their gut health within days or a few weeks, compared to months with traditional fiber supplements.
BIOMEnd™ is more than an innovation; it’s a revolution in gut health, offering brands and consumers a tasteless, versatile, and highly effective solution that’s changing lives.
What are some of the brands that are already using BIOMEnd™ in their products?
The excitement around BIOMEnd™ is palpable, with several rapidly growing brands already incorporating it into their offerings. HTLT features it in their product, GLP Max. Beneve uses it in Xcelerate G3. Silver Fern’s product is PostBiotic+, and Zenos Health has launched GutZen.
Additionally, we’re collaborating on a product development launch with a multibillion-dollar Fortune 500 CPG company, further underscoring the wide-ranging interest and trust in BIOMEnd™. This innovation is quickly becoming a go-to ingredient for brands looking to elevate their formulations and stand out in the competitive gut health market.
NutraShure has been extraordinarily successful in just its first few years. What is your vision for the company going forward?
My vision for NutraShure is deeply rooted in the principles of Japanese philosophy, particularly Kaizen and Ikigai. Kaizen, which represents continuous improvement, is a value I apply to every aspect of my life and business. Ikigai, or one’s purpose, is equally important. For me, nutrition and ingredient innovation are my Ikigai—they’re what I’m passionate about, what I excel at, and what the world truly needs.
Through NutraShure, I aim to create innovative ingredients that have a tangible, positive impact on society. We’re delivering something entirely new that our competitors haven’t achieved, and the feedback we’ve received has been incredibly inspiring—people have already told us that our innovations have changed their lives.
Looking ahead, my goal is to continue driving transformative advancements in the dietary supplement space while also expanding our reach. Beyond NutraShure, I aspire to establish a foundation that amplifies our ability to make a positive difference in the world, extending our impact beyond what the company can accomplish on its own.
Brandon Sojka
CEO and Founder
NutraShure Distribution, LLC
Website: https://www.nutrashure.com
LinkedIn: https://www.linkedin.com/in/brandonsojka/
Facebook: https://www.facebook.com/nutrashure
Instagram: https://www.instagram.com/brandonsojka