A self-taught affiliate marketer, Chris Dreyer got his start in search engine optimization (SEO) competing in some of the most ruthless niches on the Internet. While his days were spent building websites, his nights were devoted to poring over SEO forums, running tests, and absorbing any knowledge he thought could give him an edge in the industry. Although it was challenging, his hands-on education of “learn, apply, test, repeat” was a success. Today, Chris is the founder and chief executive officer of Rankings.io, headquartered in O’Fallon, Illinois.
Founded in 2013, Rankings.io is known as the “SEO agency of choice for elite personal injury law firms.” In fact, in both 2018 and 2019, they were named to the Inc. 5000, a list of the fastest growing private companies in the nation. Due to their continued success, Chris and his team feel confident they will be on the list again in 2020.
Rankings.io is both horizontally and vertically integrated and serves personal injury firms throughout the country. While most of their competitors will work with any law firm and within multiple areas of practice, Rankings’ vertical is solely personal injury law. In terms of horizontal integration, a variety of services are offered, including reputation management and SEO.
According to Chris, one of the aspects that sets Rankings.io apart from its competitors is its vertical. Team members work with scientists and statisticians to create unique and original data in order to interpret the actions attorneys will need to take to create the most impact for their rankings. For example, Rankings.io performed a data science-based study of 112,000 personal injury firms (utilizing multiple metrics) to determine what it takes to rank. In order to prevent conflict of interest, they also provide geographic exclusivity to their clients, meaning they only work with one client per market.
Prior to founding Rankings.io, Chris was employed as a history teacher and oversaw detention as well. One day in 2006, he had some extra time and researched “how to make money online.” He subsequently discovered a course called, How to Make Your First Ten Dollars from Digital Marketing, through which he earned $20 and began learning the basis of the industry. By his second year in the school system, he was earning more money through digital marketing than he was bringing in as a history teacher. As a result, Chris left to the educational field and began pursuing affiliate marketing full-time.
From 2006-2011, Chris worked helping other businesses sell their products. In 2011, the Penguin Algorithm hit, which changed how affiliate marketing worked. Consequently, Chris transitioned into the consulting/service space working for a digital marketing agency in Missouri. There, he quickly rose to become the lead SEO specialist, managing campaigns for over 30 law firms. “I loved the competitiveness of the legal niche,” says Chris. In less than two years, he found the opportunity to strike out and start his own company and he’s never looked back. Chris notes, “I’ve never met a lawyer who wasn’t relentless about winning. They devour every bit of knowledge that gives them an edge. It’s why I get along with lawyers so well: we’re cut from the same competitive cloth.”
Founder and CEO
1405 North Green Mount Road, Suite #220
O’Fallon, Illinois 62269