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Christopher Alto

As the CFO of Pinnacle Auto Group, based in Winnipeg, Manitoba, Christopher Alto knows well that the cornerstone of a company’s success is its ability to continually grow and evolve. With the insight and expertise of a 17-year accounting and finance veteran whose impressive career includes roles as CFO for Matrix Lumber Inc., and VP of finance for Ben Moss Jewelers, he knows how to make it happen. He’s in charge of all financial activity of Pinnacle’s three automotive dealerships and two collision centers, as well as strategizing for growth and minimizing risk—and he knows that attention to the small things can make the biggest differences. “I enjoy the problem-solving aspect that arises in my role and rolling up my sleeves and getting into finer details to understand how something works and how it can be improved. This is extremely rewarding when you see these efforts translate into new revenue streams or reducing costs. I really feel like the team here at Pinnacle Auto Group has allowed me to truly focus on what I am best at.”


What he enjoys most, though, are the people. “I have a vision where I see my role in regard to leading organizations and mentoring people,” he says. “I want the businesses I work for to consider social good and instill a connection between people, profit, and planet that will last for generations. I also feel it is important to build one-on-one connections with your employees to ensure they are put in situations where they can use their strengths to flourish.  Again, being a part of the Pinnacle Auto Group has been so rewarding in that we are constantly striving to be a successful business that focuses on all three of these pillars and being able to work with such passionate and creative people makes it easy to come into work every day.”


Christopher is also dedicated to giving back to his community. He serves as president of the board of directors for the West Broadway Youth Outreach program, which provides educational and recreational programs for kids aged four to 12 in the Winnipeg area and beyond, and is also a recurring coach for hockey, soccer and ringette for his three kids many sports teams.


Christopher Alto

CFO — Pinnacle Auto Group

LinkedIn: Christopher Alto