David Solomonov is president and CEO of Insurdinary and its parent company, Alliance Income, a national, digital-licensed health and life brokerage firm based in Canada. He is responsible for leading the development and execution of the organization’s long-term vision, with the goal of increasing the intrinsic value of the fin-tech brand, Insurdinary.
Insurdinary’s initiative is to continuously develop in-depth resources to help consumers make smarter financial decisions, whether it be finding life, auto, home, health, or travel insurance, choosing the right credit cards, or comparing mortgage rates. He and his team of experts combine technology along with professional acumen to create the right information and offerings in the most digitally savvy way. “We’re global from a fin-tech perspective. We are providing clarity in the confusing world of finance and we are proud to say that we have helped thousands of Canadians make informed financial decisions,” he explains.
David began his career in 2003 with American Income Life Insurance Company, where for 10 years he served as regional general agent, servicing union members in Canada with supplemental insurance programs, before being promoted to state general agent of Missouri and Southern Illinois. “I really enjoyed the experience and cherish the people I had the opportunity to work with. I learned a lot from all the experiences and was able to replicate this with other managers and leaders. Many of the people that started with me are very successful. But I’m from Canada and working in the U.S. was affecting my family, and I really wanted to start my own company,” he shares.
David launched Alliance Income in 2013 in Vaughan, Ontario, with four group employee benefits specialists. In 2015, just two years later, the firm was ranked by the two biggest insurance companies in Canada as one of the Top Group Insurance Firms in Canada, submitting the most cases annually for employee lives of 2 to 50. Today, it has over 40 employees and contractors serving customers across the country.
In 2016, the idea for Insurdinary was born when David started to see that consumers were gravitating toward the online world for information and services. “We sensed this and decided to adapt to the market and continue to innovate. We knew we needed our own fin-tech channel. We were thinking about the word ‘extraordinary’ and how it would relate to the financial sector. The word ‘Insurdinary’ came to my mind and it felt natural,” he explains. “This one word can have many different meanings. However, we intended for Insurdinary to be a new word that is synonymous with extraordinary but directly tied with finance. Thus, Insurdinary is really amazing financial resources in one.”
In 2017, David launched his fin-tech brainchild and called it Insurdinary, where he leads a team of determined, driven, and focused individuals and talented engineers, who develop the most up-to-date calculators, quoters, and applications, and provide news, guides, and product overviews on insurance, mortgage rates, credit cards, and other financial products. “Through our extensive partnerships with financial institutions, we also provide unbiased and competitive rates for these products. Combining the offers from these institutions and the information from Insurdinary makes for the best solutions for a consumer,” he says.
In the wake of Insurdinary’s astounding success, David continues to lead the company into the fin-tech future, with the long-term vision of becoming the leader for financial information and resources. “We have already trademarked our brand, Insurdinary, globally. We believe that if we can help Canadians at our current trend, which is a growth of 1000 percent since inception, we can continue, and expand in most, if not all, countries. Our goal is to enter into the U.S. in the next 18-24 months by means of acquisition,” he explains.
President & CEO— Insurdinary
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