Dean Cottrill is an executive vice president of T3 Sixty, a California-based management consultancy in the residential real estate brokerage industry. There, Dean is also an associate partner, helping steer the direction of the organization in providing a suite of services to clients, including brokerage and technology consulting, merger/acquisition, and event management. Dean has hands-on leadership experience from senior-level management positions held with Long & Foster, Weichert Realtors, and Coldwell Banker Residential Brokerage (NRT), where, as group president, he oversaw more than 66 sales offices and 4,000 agents from Georgia to Delaware with more than $10 billion in annual sales volume. “The underlying driving force throughout my career has always been making an impact and a difference in other people’s lives,” he shares. “In my present role at T3 Sixty, my ability to inspire real estate leaders to higher levels of success has been my greatest professional accomplishment.”
The knowledge that Dean brings to bear is useful to brokers who are unable to exchange experiences with their local brokerage peers, who are also their competitors. His advice is authentic and comes first-hand; he is consulting on business practices he himself engaged in for more than two decades. To add even more context and knowledge, Dean connects brokers nationally so that they can share their best practices and business concerns without fear of competition.
Dean is highly effective because he has been in his clients’ shoes, and it’s this insight that allows him to quickly and accurately assess where they are in their journey, the unique strengths they can leverage, and the challenging areas that will require thought and growth. “Our experience solving problems with so many brokerages at T3 Sixty enables us to see things they should change in their culture or recruiting or productivity or technology,” Dean explains. “We ask many questions and really get to know their operation, and then offer corrective practices such as systems and structures that have been successful elsewhere. It saves them time and they start seeing measurable improvements much faster. Many times, we discover a lot of unlocked value that hasn’t been fully utilized or articulated.”
Dean holds a B.S. in accounting from Indiana University of Pennsylvania.
Executive Vice President — T3 Sixty
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