As CEO of MoneyValue, a financial advisory firm located in Toronto, Canada, Edwin Masango embodies the philosophy of servant leadership. He leads by example and believes in an all-hands-on-deck management style, serving clients as a financial consultant and a mortgage advisor while managing the day-to-day activities of the firm and directing a team of experts. “Everybody brings their A-game on a daily basis—everybody. Our only consideration is the satisfaction of our client family,” Edwin states.
MoneyValue provides comprehensive financial planning solutions and specializes in retirement planning, business succession planning, life insurance, group health and dental plans for businesses, residential and commercial mortgages, and business loans and business consulting for SMBs. With a focus on families and small- and medium-sized business owners, for Edwin and his team, it’s all about community.
“These people are the bedrock of our communities, and our goal is to add value to their lives and businesses. The challenge is that it is made up of folks of all income brackets, people of all races and various forms of businesses,” Edwin shares. “Our services are there to help members of the community create wealth, help them manage this wealth in the most tax-advantaged manner, protect this wealth, and, ultimately, transfer this wealth according to their wishes, whenever that may be. It is challenging as it is exciting.”
MoneyValue is also active in the commercial mortgage space, helping both Canadian investors and foreign investors reap dividends in the lucrative Ontario commercial market sector. Edwin is sensitive to the unique significance of mortgages and their potential impact on people’s lives. “To most Canadians a mortgage will be the biggest expense in their entire life, so this affects all other aspects of their lives and financial plans,” he explains. “We feel it’s crucial to manage this important aspect of a client's financial goal rather than view it as just an item amongst many others. This is a very important investment for most Canadians and our goal is to treat it as such.”
With an unwavering dedication to serve communities, the firm is expanding in the area of business financing, working with lending partners to offer startups and small- and medium-sized businesses the much-needed funds to enable them to thrive and expand without stifling their dreams by making them jump through hoops or burying them in complex paperwork.
With the company’s motto, “Your partner for financial success,” as their guide, Edwin and his team of dedicated financial consultants work closely with clients to provide customized cost-effective solutions that support their unique goals. “The most important aspect in this business is knowing your strengths and weaknesses. People retire and live for 30 to 40 years, and outliving their resources is a clear and present danger,” Edwin explains. “This is a huge responsibility, and you have to approach it with humility, and knowing when to bring in experts in other areas is very important. Ultimately, our goal is to un-complicate life for our clients, making sure they achieve financial success.”
Edwin Masango, FSCO License No: M17003283
CEO — MoneyValue
200 Consumers Rd., Suite 700
Toronto, M2J 4R4