Jordan Wall’s first real estate transaction was in 2008 for a spine clinic at 1,500 square feet, and he remembers the rush of feelings that came with it. “It was a huge weight off my shoulders that I’d closed my first deal,” he recalls. “On the other hand, it was really scary because you’re unemployed and you have to find another one.” Now, 15 years into an illustrious career packed with industry awards—including three CCIM Excellence Awards for Top Office Agent, eight-time winner for the Top 2% Producing Agent Nationally for Coldwell Banker Commercial, Agent of the Year in 2017 for CBC Commercial Intermountain, and two Collier’s Everest Awards—he has closed upwards of 1,500 transactions valued at over $1.5 billion in transaction volume. And it’s this same feeling that still motivates him to this day.
As senior executive vice president, specializing in office and investments with Colliers International, Jordan wields his experience in real estate, office space, and office investment to focus on two main areas: corporate leasing and landlord representation, in addition to investments and land sales, and large-scale office projects and corporate representation. Based in Salt Lake City, Utah, both he and his team currently list over 250 projects along the Wasatch Front and close approximately 150 transactions a year—all while heading up a team of market leaders who have the uncanny ability to envision high-value developments in a plat of nothingness. “We’re so ingrained with the process and entrenched in the market that we see the value before most developers or investors and are able to bring those opportunities to our clients,” he says.
Jordan signed the largest office lease at the time in Utah’s history—Mountain America Credit Union, a build-to-suit located in Sandy, Utah comprising 11 stories and 327,000 rentable square feet. He’s represented the likes of Fusion-io in leasing 200,000 square feet at the Cottonwood Corporate Center in Salt Lake City and in the company’s expansion in Silicon Valley of over 100,000 square feet, with nearly 22,000 more square feet in Denver and Virginia. Whether he’s setting statewide records, leading the expansion of multibillion-dollar projects, or finding the hidden gems across the undeveloped land of Utah—the driving force behind it all is Jordan’s sincere affinity for his clients.
“The Golden Rule—treat others as you want to be treated. I just try to be kind to everyone, be a great human being. That’s how I was raised and how I operate every day,” Jordan shares. “I think my clients see me as a genuine person who seems to really enjoy working with them. I get my job done, but I do it with them at the center of every decision I make.”
Jordan’s approach to leasing is unique in that he represents both landlords and tenants. “In representing both, I have a unique insight,” he says. Whichever side he’s representing, Jordan takes each client through a step-by-step, in-depth proprietary process to get them the best possible results while streamlining the process and helping navigate potential pitfalls. “I give them a guide to saving them time and money so that they’re able to focus on their core business which allows me to negotiate on their behalf by driving the best deal possible,” he explains.
With limited amounts of undeveloped land along Utah’s development corridor, Jordan has been able to be at the forefront of major development projects from the ground up—literally: “We take a raw piece of dirt and create income-producing properties. We’re involved from the inception of the project, managing relationships to bring the project to fruition. We handle it all, from soup to nuts, all aspects of the commercial real estate process,” he says.
One such project is the Botanical Gardens Development, a 70-acre property in Lehi, UT. “It was originally a 70-acre dirt field we’ve assisted turning into a transit-oriented development (TOD) that will be a mixed-use project offering office space and multifamily units,” Jordan says. He and his team have worked with UDOT to construct a future train station/stop to support the master plan and create a vision for the entire project as a whole, attracting buyers such as Young Living, who built their world headquarters on 28 acres of it with an additional 11.65-acre expansion, and Podium, who erected two office buildings encompassing 125,000 square feet each.
On the leasing front, Millrock Park Office Park stands as a shining example of Jordan’s talent for increasing value for his clients. As the listing agents for this massive 494,000-square-foot complex owned by KBS Realty, he and his team have lowered the vacancy by 35% in just two and a half years. When he takes on these projects, he says, “We’re in it for the long haul, we’re going to see that relationship through for up to the entirety of my career. It’s not a sprint, it’s a marathon, and our clients are like family to us.”
Senior Executive Vice President, Office and Investment Specialist