Last year, when COVID-19 brought much of the world to a screeching halt, Joseph Poduslo, award-winning real estate leader and the inspiring, innovative founder and CEO of Poduslo Group Real Estate Media, quickly saw an opportunity to pivot. With more than 15 years of experience as an international video and marketing expert and with more than $350 million in sales under his belt, Joseph used the pandemic as an opportunity to expand his service offerings. Leveraging the latest in technology to enhance the buyer and seller experience, he is empowering agents and brokers alike to no longer be at the mercy of weather or traffic—or even a global pandemic—and ushering in a new era of digital storytelling in real estate.
Founded in July 2019, Poduslo Group Real Estate Media, part of TTR Sotheby’s International Realty, has been recognized by both The Wall Street Journal REAL Trends and U.S. News as one of the Top Producing Teams in the U.S., by The Washingtonian Magazine as Best Agents and Top Producers, and has been named the Top Producing Group at TTR Sotheby’s International Realty for the past 14 consecutive years.
A full-service real estate production company focused on state-of-the-art video, social, and digital strategy services, Poduslo Group Real Estate Media is leading the way as the first D.C. real estate firm offering a suite of multimedia services for not only buyers and sellers, but real estate agents across the country. Joseph and his talented team bring fun and excitement to the home buying and selling experience for real estate professionals and their clients alike. We recently had the privilege of sitting down with Joseph to learn more about the man leading the disruption of an industry not seen since Facebook catapulted the world from tiny AOL chatrooms to a global social media auditorium.
Your reputation as an industry leader beloved by your clients precedes you, Joseph. Now you’re helping not only buyers and sellers, but agents worldwide, to thrive, despite the pandemic, with the Poduslo Pivot. What is the Poduslo Pivot?
No one was ready for 2020 or a socially distanced COVID-19 world. Like most industries, real estate got hit hard. Everything came to a standstill. That's when I recognized a unique opportunity and introduced the Poduslo Pivot. It’s a whole new way of doing real estate under quarantine, and we're teaching top real estate agents across the globe how to pivot—and thrive—amid the pandemic.
The Poduslo Pivot is a multifaceted approach that consists of viral videos, YouTube tips and tricks, dynamic and engaging email, and even a brand-new way to look at real estate through our Glimpse Tours. We educate agents to be digital storytellers using 3D e-tours, multimedia content, Instagram and other social platforms, and more, to engage, energize, and inspire them, their team members, and their clients. With the Poduslo Pivot, homes sell faster, and our clients are happier.
What has been the response so far from agents and your home buyers and sellers?
Interest is growing very fast. Sales are increasing too. Our clients are ecstatic because they know they're getting unmatched service. Sellers get more eyes on their properties than ever before, and they’re getting multiple offers at or above their sale price. Our buyers get better deals and access to pre-market inventory. We help them find off-market properties so that they don’t have to compete or overpay—everybody wins!
Your Glimpse Tours are particularly fun and engaging. Tell us how they’re helping home buyers and sellers—and real estate agents.
We are getting fantastic feedback from our Glimpse Tours. On the web, our videos generate 300% more views than the standard real estate video today. Buyers, sellers, agents—everyone loves them. Most videos are long, boring visual exercises spanning empty living rooms. No one wants to sit through that—and it’s impossible to envision what an empty house feels like as a home. Glimpse Tours are fun mini-movies that place the home buyer in the lifestyle they want to live.
Glimpse Tours are short, 60-second videos that provide buyers a real experience of the home—draping their hands across the curtains, enjoying an afternoon on the patio, and children running around the common area. On the flip, Glimpse Tours allow sellers to showcase the amenities and provide a realistic idea of what life in that home would be like. We sponsor the videos on Instagram and Facebook, and they sell within a few days.
You have a master’s in social work and a background in multimedia. Did this play a role in developing Glimpse Tours and a multimedia suite to help the industry overcome the challenges of COVID-19?
I used to produce videos for Discovery Channel, so when the world went into quarantine, it was the perfect time to introduce this brand-new tour. For the first time, we had a captive audience with everyone home and behind a computer.
With a Glimpse Tour, buyers get to see and experience the life they could be living through fully immersive virtual tours designed to resonate emotionally. That’s where my master’s in social work comes in. It’s all about emotional intelligence and a human connection. Our Glimpse Tours help agents and sellers tell a story and connect the buyer to the space. After all, emotion is at the heart of every story.
Your desire to help people seems to be at the core of your being, Joseph. In fact, you founded a group to help your community through the pandemic, correct?
Yes, I did. It’s called D.C. Social Distancing. We have a community of 3,700 members made up of residents, friends, and neighbors who want to help each other through the hardships of COVID-19. I’ve also invested in numerous small businesses and restaurants in downtown D.C. over the last 14 years. Giving back to this community is very important to me. If each of us can impact just one person every day, well, we might just be able to change the world.
CEO Poduslo Group, Award-winning Real Estate Experts
Senior Vice President at TTR Sotheby's International Realty
Your International and Video Marketing Expert
Washington, D.C., Virginia & Maryland
Poduslo Pivot: https://poduslogroup.com/pivot/