TOP 100 MAGAZINE

Joshua Steinberg
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In the rapidly evolving landscape of finance and technology, few have navigated the turbulent waters as adeptly as Joshua Steinberg, founder, CEO, of NexPlay Capital LLC. With a career spanning over 25 years, Joshua's journey is a testament to resilience, foresight, and an unwavering commitment to innovation.

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Joshua's career began in the field of organic chemistry and physics.  At graduation he encountered the financial crisis of 2008 and quickly pivoted his talents to invest at the market bottom of 2009 and run a managed portfolio to the top of the market producing a large profit. This piqued his interest in financial markets and led to a career as a private banker at Wells Fargo. After excelling in this position, he continued to look for larger opportunities and his tenure as an associate banker at a Wells Fargo franchise was followed by a pivotal role at Morgan Stanley’s stock plan division in Palo Alto-Menlo Park.  Here, as a financial advisor, Joshua collaborated with Greystone Consulting to form the Google team exclusively focusing on HNW individuals in this growing and previously untapped market, devising detailed strategies and honing his expertise in portfolio construction and financial analysis. His interest in emerging technologies and cryptocurrencies began to crystallize, recognizing early on the transformative potential of names like Amazon, Bitcoin, Tesla, and Ethereum.

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From his contacts at Google, Joshua realized another untapped space in the medical sector.  With an entrepreneurial nature, he founded and acted as CFO for a medical startup in Silicon Valley, quickly ramping net revenue from zero to 4M per year.

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Joshua saw an opportunity again in the market low of March 2020. He invested significant capital during the downturn, reaping substantial returns. This bold move underscored his ability to evaluate risk and seize opportunities—a skill that would define his career. Having invested in Private Equity and crypto currencies from their onset, his interest in emerging technologies and cryptocurrencies began to crystallize. Joshua’s tactical investments had yielded significant returns, and he had proven his ability to anticipate market trends. His success, however, was not merely about timing, but about understanding the underlying shifts in technology and consumer behavior. He cashed out at the top of the market, prior to its significant drop in November 2021, and placed short positions until the bottom of December 2022, again going long to reap another round of significant profits in 2024. These ventures in equity and crypto markets have amassed tens of millions, demonstrating his adeptness at exploiting capital markets.

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In 2024, Joshua founded NexPlay Capital LLC, headquartered in the dynamic hub of Cupertino, and then expanded operations to Las Vegas. NexPlay Capital is distinguished by its global perspective, seeking undervalued and niche markets and Private Equity. The firm leverages cutting-edge technologies such as smart contracts and blockchain to streamline transactions and eliminate the need for mutual trust between parties. This approach is in stark contrast to the centralized control characteristic of Web2, embracing the decentralized ethos of Web3.

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Joshua’s vision for NexPlay Capital reflects his commitment to harnessing the power of technology to drive financial innovation. By focusing on Private Equity, undervalued assets and leveraging blockchain's potential, Joshua is not just reacting to changes in the financial landscape—he is actively shaping its future.

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To gain a more comprehensive understanding of NexPlay Capital LLC, we spoke with Joshua to explore his thoughts on investment strategies and the role of fintech.

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Joshua, what inspired you to start NexPlay Capital?

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The inspiration behind NexPlay Capital stemmed from the lack of knowledge surrounding cryptocurrencies and Private Equity with the potential returns they offer when timed correctly. I see cryptocurrencies today much like Apple in 1980—once considered risky, but now a consumer staple. Bitcoin, for instance, is still relatively new and many people fear it due to its volatility and the rumored presence of bad actors. My goal with NexPlay is to educate people on distinguishing good cryptocurrencies from bad ones, helping them feel comfortable incorporating these assets into their portfolios. Our motto, “Helping Others Thrive,” encapsulates this philosophy. We actively manage our portfolios to optimize performance and decrease risk. People often hesitate to invest in the future, sticking with traditional options like railroads or tech giants like IBM and Microsoft, but the real growth lies in future-forward investments. I want to guide others to invest according to their risk tolerance, emphasizing the importance of timing and market understanding beyond just buying and selling. It’s not just about the big names like Bitcoin; investors often panic-sell during dips, losing money. Understanding technical analysis is crucial, which is where we come in, identifying the optimal times to buy and sell, to go long or short or purchase Private Equity.

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What makes NexPlay Capital unique?

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What sets NexPlay Capital apart is our commitment to performance and a deep level of market insight, combining both fundamental and technical analysis while seeking untapped niche markets and PE. Our primary goal is to ensure clients feel safe investing in cryptocurrency and Private Equity. We believe it’s crucial to prioritize client relationships. NexPlay deals exclusively with HNW, UHNW, and accredited investors.

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We diversify our portfolios with a wide range of viable investments. The key to understanding risk in our investments is not just the assets themselves, but also who backs them. We conduct thorough due diligence on all Private Equity and cryptocurrencies we invest in. This rigorous evaluation helps us avoid questionable companies and secure more reliable, promising investments for our clients.

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Joshua Steinberg
CEO: NEXPLAY CAPITAL LLC

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This feature is for informational purposes only and not an offer to sell, or a solicitation to buy, any securities.