Julie Bednarski-Malik MHSc, PHEc, RD

Founder/CEO

Julie appears in the Top 100
Innovators & Entrepreneurs m
agazine.

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Julie Bednarski-Malik MHSc, PHEc, RD

“If you focus on happiness and goodness, everything will organically grow from there.” This is the mantra of Julie Bednarski, founder and CEO of Healthy Crunch. As a registered dietician and trained chef, Julie has devoted her entire career to making people happy and healthy. She started her company in 2014 to bridge the gap between healthy and tasty foods. With over 60 products in movie theaters, grocery stores such as Sprouts, Walmart, Loblaws, Shopper’s Drug Mart, Rexall, Costco, London Drugs, and independent retailers across the United States, Canada, Europe, and the Middle East, Healthy Crunch is on a mission to innovate everyday foods. From Rice Crispy squares to granola bars, dark chocolate superfoods, seed butters, trail mixes, coconut chips, and chia jams, everything they make is allergen friendly and school approved. But it’s more than just delicious foods; it’s an entire movement of healthy bites that are lower in sugar and higher in fiber—think nutritious and delicious.

It all started with Julie’s passion for kale chips coupled with a dream and the vision to make healthy snacks for friends and family. Within just a few years, it all came to fruition—though not without its challenges. In the beginning, starting a company was “sunshine and rainbows,” but then Julie experienced the all-too-common obstacles of being a female business owner. “It was very hard to get funding, or even be taken seriously, so being able to succeed and overcome the struggles is something I’m really proud of,” she shares. And she should be. Healthy Crunch is one of only 2% of women-owned businesses to break $1 million annually. While this accomplishment is awe-inspiring, Julie measures her success not in dollars, but in knowing that their products are making people feel good and happy. As for the journey to get here, well, Julie wouldn’t have it any other way. “Everything happens for a reason. Being an entrepreneur is a roller coaster, but it’s about resilience and pushing forward,” she explains. “As they say, happy crunching!”

Julie attended culinary school in New York and holds a master’s degree in nutrition communication and a bachelor’s degree in applied human nutrition.

Julie Bednarski-Malik MHSc, PHEc, RD

Founder & CEO — Healthy Crunch

Website: www.healthycrunch.com

LinkedIn: Julie Bednarski 

Instagram: @HealthyCrunchFounder