As co-founder and co-CEO of HigherDOSE, Katie Kaps is the imaginative leader of a one-of-a-kind spa experience at the intersection of wellness, health, and beauty. Named one of the Coolest Small Businesses in NYC by Business Insider and one of the 101 Best Women-Owned Brands by NBC News, their innovative services and products are taking the country by storm with a following that spans from celebrities to health aficionados to busy professionals everywhere. Founded in 2015, Brooklyn-based HigherDOSE is a rapidly growing, premium wellness/beauty brand offering differentiated spa experiences in and out of home. Combining the benefits of infrared and healing light therapy, their signature Sauna Blankets and Infrared Mats leave customers feeling euphoric and rejuvenated—truly glowing from the inside out. With the 2021 mission to make their Sauna Blanket product the center of an at-home spa lifestyle, HigherDOSE is undoubtedly on their way to fulfilling their goal, with demand quadrupling overnight with the onset of COVID, as people quickly adopted the idea of self-care in the confines of their homes. HigherDOSE has both people and the press addicted to their benefits, with more than 1,000 mentions across media, including features in The New York Times, Forbes, NBC News, Entrepreneur, and other major publications.
Katie started HigherDOSE after seeing a need for a different kind of spa “to get you beautiful and buzzed all at once” using future-focused health therapies, like infrared, to increase those feel-good chemicals—dopamine, oxytocin, serotonin, endorphins (DOSE)—whether at their spa locations or through in-home spa-grade treatments. The idea took off. She developed a heating blanket that incorporates infrared and healing light therapy that leaves users feeling refreshed and rejuvenated. A day at a HigherDOSE spa might include an infrared sauna session, a soothing facial or massage, and a complimentary day-long gym pass—definitely not the tired day spas of generations past. And while people are lining up for an in-spa experience like no other, consumers—and hotels—are clamoring for their crown jewel that is the Sauna Blanket to bring the spa into their domestic sphere to ensure peace, growth, and mindfulness.
So, what is a Sauna Blanket? It’s a heating blanket that increases the body’s temperature and blood flow, just like during a workout, but without having to do all the heavy lifting, making it accessible for those who may not be able to engage in a “traditional” workout. Users can take advantage of the stimulating heat and let the infrared technology take over as it cleanses and detoxes the body. According to Katie, the infrared and heating technology works to pull heavy metals and other environmental pollutants out of the body, leaving users with a healthy glow and a soothing sensation to muscles and joints. “It’s basically like having an in-home spa,” she says.
When Katie started HigherDOSE, she was most assuredly no stranger to business. She holds a degree in international economics from Georgetown University, where she graduated magna cum laude, studied at the London School of Economics, and hails from a successful career in investment banking, venture capital, and as a CEO for startups. As the director of international expansion for Tough Mudder, she took the company from $10 million to $150 million in sales, which earned her the title of International Employee of the Year in 2013. Prior to that role, she was a top-rated investment banking analyst for Merrill Lynch. With years of experience in lean startup methods, bootstrapping, pivoting, scaling, and branding, it’s not surprising that HigherDOSE is one of only three percent of female-founded companies to secure venture capital funding. Now she’s bringing together her business savvy and creativity to lead what might be one of the most unique, sought-after spa experiences in the market.
Co-Founder & Co-CEO — Higher Dose