Kyle Bender is CEO of Scarlett Property Group brokered by eXp, and Scarlett Properties, two residential real estate sales and property management companies based in Charlotte, North Carolina. As both a licensed broker and Realtor® with 16 years of experience, Kyle leads a team of agents committed to helping clients across the state achieve their real estate goals, from buying and selling to property investments. “I feel like I’m a friendly advisor through the purchase or sale of their lives rather than a real estate salesperson,” he says.
Kyle’s expertise and market knowledge combined with his passion for the industry and for building relationships have driven his successful career and two flourishing companies. Scarlett Property Group focuses on sales, while Scarlett Properties specializes in rentals. Committed equally to his clients and his team, Kyle manages both companies while helping his agents grow as individuals and as real estate agents, teaching them the importance of building relationships.
“I like to say we are a relationship company that happens to sell real estate,” Kyle says. “I tell my team, ‘Build relationships with people, be honest, fair, and people will trust you and use you as an agent again and again.’” With the year only half over and 130 homes sold already—without advertising—there is no doubt that his team embraces his infectious passion for this mantra.
Kyle originally founded Scarlett Properties in 2011 as an independent brokerage offering property management and real estate sales services. With the success of Scarlett Properties, he founded Scarlett Property Group in 2016 to focus solely on real estate sales. After building a team of 30 agents on his own, he realized that eXp, a large real estate sales firm, had already done what he was attempting to do—and had done it better and faster. He moved Scarlett Property Group under eXp, and with the exposure, training, referral services, retirement plans, and only a small commission split to eXp, Scarlett Property Group took off. “I was doing all this work for my company on my own and couldn’t be as competitive to bring on more agents. eXp gives us a greater opportunity to succeed,” Kyle shares.
Kyle’s entrance into real estate did not foreshadow an astounding career that would garner him accolades as a consistent top sales producer and a Five-Star Best In Client Satisfaction Real Estate Agent in Charlotte for the past 10 years and recognition as a Top 30 Under 30 Charlotte Young Professionals. His first year, he sold three homes, making $18,000. The second, five. Today, he leads a company that has grown seven-fold over the past five years through an ever-changing industry and with the support of a great team of agents and support staff.
“The way brokerages work is changing with technology and with platforms like Zillow, but they’re missing the relationship component. Our team stays on top of the industry trends, but what will never change is the value we place on our relationships with our clients—that’s what keeps us in business,” Kyle says.
Underlying all his success is Kyle’s love of people and giving back. He founded Scarlett Hearts, a nonprofit that brings the Charlotte community together through fundraising events to give back to local nonprofits. On Giving Tuesday, Scarlett Hearts gives big checks to the Cystic Fibrosis Foundation, Autism Charlotte, Big Brothers Big Sisters, and the Charlotte Rescue Mission, and supports smaller charities throughout the year. “As I tell my agents—meet people, love on people, be a great human, and it’ll all come back to you.”
CEO — Scarlett Property Group brokered by eXp and Scarlett Properties