Lauren Pulido Piccinini
Lauren Pulido Piccinini is vice president of business development and recruitment for Capital Title, the largest independent title company in the U.S., with nearly 100 offices throughout Texas. With a reach that extends across state, she brings value to real estate agents, loan officers, and builders through her LP Educates Me education platform, referral network, and marketing tools and resources. With over a decade of experience in real estate, client relations, business development, and title insurance, she looks to deliver $2 million in premium for 2020 by year’s end, despite a pandemic. “I’ve always had the ability to adapt to any situation, even a global pandemic—a situation that came with no roadmap,” she says.
Lauren joined Capital Title in March of 2019 tasked with creating innovative marketing ideas, bringing value to clients, and increasing her client base throughout the state of Texas while also recruiting escrow officers, escrow assistants, and sales reps with existing business. Within 10 months, she was one of the top producers at the firm. She keeps her clients updated on real estate trends and educates agents on the resources her company offers. Lauren launched her LP Educates Me in 2017 as on-site classes across the Dallas/Fort Worth area. “I try to stay ahead of the curve and implement classes and ideas based on what is predicted and trending in the market and what the real estate professionals need to succeed,” she shares.
When the pandemic hit, Lauren took LP Educates Me online, accessible to agents statewide. She also launched “Cooking Up Success,” a series featuring her husband, an owner of a national real estate brokerage, that focused on selling real estate during a pandemic. They shared their expertise while he cooked, bringing lightheartedness and knowledge to the agents. With its success, Lauren has made the online version of LP Educates Me a permanent part of her business plan while she and her assistant continue to help clients succeed. “When you work with us, you get a team of two marketing professionals, one that specializes in real estate and the other that specializes in graphic design and technology,” Lauren says.
In recognition of her leadership in business, Lauren has received multiple awards, including 2016 WCR Vendor Partner of the Year, 2018 LLS Woman of the Year, 2019 JP & Associates Business Partner of the Year, 2019 Capital Title’s Silver Award, and Social Media Superstar winner.
Lauren Pulido Piccinini
VP of Business Development & Recruitment — Capital Title