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Lauren Taylor

If there’s one thing Lauren Taylor knows, it’s the struggle for military families to find suitable housing on incoming PCS (permanent change of station) orders. As a young Navy wife, she was surrounded by fellow military families who were inundated with bad advice and impersonal service as they tried desperately to find homes in San Diego. She saw PCSing service members lose their representation and support the moment that they decided not to purchase a home and an agent would no longer receive a commission. These firsthand accounts of friends left to fend for themselves in one of the most competitive housing markets in the country led to an innovative solution and a movement within the military relocation world.


Lauren has been dedicated to resolving military housing issues since she received her real estate license in 2014. Determined to bring better resources to her military community, she created a crowdsourced support group called PCS Pay-it-Forward®, specifically focused on military members and their families in San Diego—something that didn’t exist at the time.


Lauren quickly rose into the top 1% of agents in the region and into the top 3% in the country. In doing so, she single-handedly elevated the standards of military relocation services in the area. “Suddenly, agents were forced to offer more services to be able to compete with our comprehensive relocation program,” says Lauren. After incorporating in 2017, PCS Pay-it-Forward® expanded nationally to become Pay It Forward Today Inc., and now works with 90 military agents, helping almost 100,000 military families and supporting over 100 active military installations across the nation.


Pay-it-Forward Today Inc. continues to develop and create solutions for military families, including offering job support forums for unemployed military spouses and the development of Pay-it-Forward Home Loans® powered by USA Mortgage. The home loan program was custom built to meet the needs of the relocating military family and has already closed $75 million in their VA Homes partnership.


Lauren and her business partner, Pierre Cook (Air Force veteran), have stayed true to their commitment to creating housing solutions for military at all levels and have launched a philanthropic partnership with the Veterans Community Project. By the end 2022, they will have funded four transitional homes valued at $50,000 each.


In 2021, Pay It Forward Today Inc. added 20,000 members by word-of-mouth alone. Lauren has also trained her ambassadors on the benefits of virtual house hunting, allowing clients from anywhere to view homes more easily. Lauren’s use of this technology earned her a nomination by Inman News for Most Innovative Agent.


For Lauren, Pay-it-Forward Today Inc. isn’t about money. She shares, “I am most proud that we have completely changed the standard of service when it comes to serving our military community, and we’re helping to get homeless veterans off the streets. This our passion and our legacy.”



Lauren Taylor

Chief Marketing Officer — Pay-it-Forward Today Inc.





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