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Lee appears in the Top 100 

Innovators & Entrepreneurs Magazine

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Lee Rector


In April 2023, Lee Rector made a groundbreaking move in the supply chain industry when he founded Embassy Data Logistics Inc., a visionary supply chain software company headquartered in Sarasota, FL. With a career spanning 25 years, Lee's expertise as a management and supply chain consultant had already impacted over 60 of the Fortune 100 companies across 6 continents and in over 40 countries. His extensive experience involved optimizing warehouse and supply chain operations for global enterprises and training management teams for some of the leading 3PLs in the market.


As CEO and founder of Embassy Data Logistics, Lee embarked on the challenge of developing a unique product line that would revolutionize the market. His primary focus involved ensuring that the company's commercial aspects aligned with shareholders' interests. Embassy Data Logistics stands out as a trailblazer in the industry, driven by Lee's vision of bringing low-cost, high-value tools to the supply chain market. With a dedicated team of 12 professionals, Embassy has set its sights on launching Warehouse Kommand, an innovative SaaS model labor cost and productivity calculator. This revolutionary solution provides unmatched adaptability for any operation in the market. Utilizing engineered average databases, Warehouse Kommand offers seamless calculations of costs, KPIs, and operational performance, all without the need for complex implementations or interfaces. Warehouse Kommand's accessibility is another cornerstone of Embassy's success. Clients can access the software from any computer worldwide, without any technological constraints. The streamlined process involves subscription payments, data input, and instant calculation of KPIs, time-calibrated standards and activity costs, all visible on the client’s dashboard.


Lee's motivation for creating Warehouse Kommand stemmed from the realization that the market lacked easy-to-use tools, with countless interfaces adding unnecessary complexity at exorbitant costs. He believes in the company mantra: "If you can't measure it, you can't manage it." And he saw the untapped potential in enabling warehouses to measure productivity effortlessly and affordably. This simple yet transformative approach resonates with companies worldwide, as over 6.5 million warehouses lack the ability to measure productivity affordably and effectively.


Lee's journey to becoming a leading figure in the supply chain industry began with an honors degree in physiology and business from York University in Toronto. Armed with a strong educational background and fueled by a passion for innovation, Lee embarked on a mission to revolutionize the supply chain landscape, empowering companies to optimize their operations with ease and precision through Embassy Data Logistics Inc. This passion also led him to publish his first book in October 2023, exploring the intricacies of warehouse operations, planning, and design.


Lee Rector
Embassy Data Logistics Inc.


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