VP of Strategic Accounts, America’s Preferred Home Warranty
Ask any homeowner about their home warranty policy, and they are unlikely to respond with rave reviews—unless their policy is with America’s Preferred Home Warranty (APHW).
APHW is one of the Top 10 Home Warranty Providers in the industry and is rapidly approaching a position among the top few companies. Through the use of technology and a unique business model allowing homeowners to work with the contractors of their choice, APHW has garnered multiple awards for innovation—capitalizing in no small part on insights from Luke Brock.
As the Vice President of Strategic Accounts, Luke is a key reason behind APHW’s growth from a small regional presence to an industry behemoth in a relatively short period of time.
We sat down with Luke to talk about his role, his strategy, and his inspiring career achievements.
Luke, can you tell us a little about your background and what led you to your current role?
Well, my academic background is in marketing and finance/accounting. Both of my MBAs are in these disciplines, and I also served in the US Army from 1994 until 1997. Around 2003 I accepted a position with a well-known home warranty company. I was there for about three years, during which I achieved National Rookie of the Year and was awarded for highest percentage of unit and revenue growth in the company out of a sales team of more than 300 reps. Soon after, the company was bought out and I left the industry for nearly two years. A friend of mine was working for APHW (a small regional warranty company at the time), and suggested I come onboard. I opened the state of Ohio for APHW and worked with the small team to expand our company for a number of years. Since then, I was appointed to VP of Strategic Accounts with responsibility over my own team and management of all APHW's national and regional clients.
VP of Strategic Accounts…what exactly is involved in that?
In a nutshell, I’m responsible for the acquisition and management of APHW’s largest clients, as well as our relationships with various national real estate brands. I work with a strategic model, through which we tailor solutions for the business needs of the brands, real estate broker/owners, and agents, as well as their homeowner clients.
You’ve clearly made an impact within the company. Is there a particular focus that has been instrumental in your evolution?
I think a great part of my success can be credited to the relationships I’ve cultivated. Real estate is a very ‘transactional-based’ industry, so I spend a lot of time learning and staying abreast of its trends and patterns. It’s crucial that I align with our agents’ goals so I can create solutions that are effective and sustainable.
What does the future look like for APHW?
We’re continually expanding. We will be adding one hundred more employees next year, and we’re planning to build another call center. We were recognized for the most sales growth in the industry over the past several years and we plan to keep up that momentum. Our investments in technology and people have created an incredible culture at APHW, allowing us to maintain consistently high customer reviews and ratings, and outpace the industry for growth.
Vice President of Strategic Accounts
America’s Preferred Home Warranty
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Photography by Lynne Brown