Lynda Petrossian is a successful and highly regarded sales and marketing executive known for outperforming expectations and delivering solid sales results. With significant experience in the financial services sector, she has a long and established record of raising capital and building and implementing sales programs aimed at institutional investors and asset managers.
“The secret to success is to do the common thing uncommonly well,” said J.D. Rockefeller, Jr. What Lynda does best is raising funds across public and private pension plans and foundations, selling firm funds and strategies to pension communities, and closing business. A natural relationship manager, Lynda builds and develops outstanding business relationships delivering best-of-class service and support for consultants, public pension plans, corporations, endowments and foundations, family offices, and OCIO channels.
With over 2 decades of experience, Lynda attributes her success to three fundamental traits; her perseverance, her ability to connect with her prospective clients, and a deep understanding of their needs. Most importantly, Lynda works closely with clients, always mindful of their unique challenges, purposefully seeking solutions to best meet them as she builds and fosters long-term successful relationships.
With a uniquely expansive background, Lynda’s skills span the sales and investment universe, from strategic planning to portfolio management to partner development. Her career achievements are extensive. As a senior director at First State Investors, she co-developed, built, and implemented the U.S. Institutional Sales Program for this global asset manager with $8B North American assets under management.
In previous roles, she served as managing director for K2 Advisors Group, spearheading the mission to build and implement an asset-gathering program serving as a key team member that grew the firm’s AUM from $2 billion to $10 billion during her six-year tenure. Lynda also served as a director at MacKay Shields, LLC, where she was nominated by her peers for the Institutional Investors Client Service Award for Excellence and achieving top client retention.
A former portfolio manager and current Series 7 holder, her additional expertise includes client portfolio and asset management, capital markets, fixed income, product launch/positioning, and contract negotiation/management.
Outside of work, Lynda dedicates much of her time to philanthropic causes, including the Big Brother & Big Sister of NYC, Crossroads Community Soup Kitchen at St. Bartholemews, Pound Ridge Economic Development Council, Access Equestrian, Inc., and The New York Foundling.