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Marco Roca

Marco Roca has always been a trendsetter. After growing up in Mexico City, Roca moved to Miami in 1984. Roca’s passions in his youth featured travel and admiring architecture in global destinations. Therefore, it is of little surprise that he pursued a career in hospitality development. Roca initially created a strong personal brand in Latin America by executing several hundred franchise and management contracts, which he was also personally responsible for operating. During the next decade, he held senior development roles with Starwood and Wyndham, where he won multiple awards for top sales producer.

In 2011, Roca assumed leadership of worldwide development for Realogy (owners of Century 21, Coldwell Banker, ERA, Better Homes and Gardens and Sotheby’s). In this role, he tripled the company’s development goals. Three years later, Roca returned to hospitality and gaming as chief development officer for Hard Rock Hotels and Casinos. Roca added 36 new hotels and casinos in as many months. From here, Roca became president and chief development officer for Caesars Entertainment. While at Caesars, he created a new brand, Caesars Republic, and grew the company by eight new hotels & casinos and two pure-play hotels. Additionally, he worked on integrated resort projects in Athens, Greece, Paraguay, Australia, Virginia, and Japan. He also was simultaneously responsible for activating over 400 acres of underutilized land near Caesars casinos. This included the largest live-work-play development in Las Vegas and an entertainment district in Baltimore. Roca’s department created an enterprise value of $500 million under his leadership.

Following the merger with El Dorado, Marco co-founded Reveille Hospitality with his son and partner, Marco Roca, Jr. Reveille has real estate holdings under contract with a value of over $40 million. They are developing a portfolio of 14 projects, including 10 Extended Stay America hotels, a Marriott Springhill Suites, a Marriott Residence Inn, a Hyatt Place, and a Hilton Curio. Their consulting arm, Palindrome Hospitality, has active projects with most of the global, top 10 hospitality brands. Reveille also owns a minority stake in a startup hospitality tech firm, Revolinks, and recently executed a master development agreement to develop 12 restaurants between Jupiter and Key West.


Marco Roca

CEO — Reveille Hospitality


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