LUXURY HOME MARKETING SPECIALIST
Michelle appears in the
Top 100 People in Real Estate Magazine
Michelle Esposito is anything but the average South Florida luxury real estate agent. As a realtor associate for Douglas Elliman, she is a dynamic force driven by her genuine affinity for people and 28 years as a successful marketing executive and entrepreneur – a magnetic combination that clients gravitate toward.
Michelle’s transition from marketing to real estate was a natural one after she realized that the keys to success, for both her and her clients, were rooted in her passion for people and her skills in differentiation, branding, and marketing. “For me, it’s always been about people, about relationships, first and foremost,” Michelle explained. “I always ask myself, what does this client need? It’s not the sale that drives me. That will come. Serving people who have put their trust in me – that is what ignites my spirit. People do business with people they know, like, and trust.”
Her unique perspective and skills are obvious to anyone who works with her. Michelle sets herself, and her clients, apart by using a combination of personal investment, marketing and branding prowess, and real estate expertise to understand deeply her clients’ personalities, spot trends, and identify the best property or home that fits goals and lifestyles. Her approach is a powerful one that saw her featured recently in The Real Deal.
While she is proud of her professional success, for Michelle, the driving force is her sincere fondness for people, which shows in her commitment to her clients and in the relationships that she forms with them, many that continue long after the deal has closed. They love her personality, diligence, responsiveness, and tireless efforts to use her skills to provide the best service possible. “No two people, no two deals are the same, so the process is unique to each of my clients,” Michelle explained. “My marketing background helps tremendously because I understand the tactics very well. I analyze each situation to determine the tools and approach that will allow each client to reach their goal, whether it’s social media, branding, social or traditional marketing, or a combination of platforms.”
As a real estate professional specializing in property and home purchases and sales in Broward, Miami-Dade, and Palm Beach Counties, Michelle’s passion for people and her drive to be a top agent informs not only the way in which she works with her clients on a daily basis, but in how she approaches her overall career. Michelle’s voracious appetite for knowledge pushes her to stay on top of her continuing education and work toward her GRI designation. “Real estate, like marketing, is a dynamic field. Tactics, tools, trends are ever evolving, and there is always more to learn. The more knowledge I have, the better I can serve my clients.”
When she moved to Palm Beach four years ago from Broward County, she was determined to join a company that shared her enthusiasm and warmth. When she found Douglas Elliman, she knew they were the perfect fit. “They are absolutely fantastic people and my broker is amazing,” Michelle stated. “The camaraderie and culture are the best, and they’re experts in luxury properties. Those things are all very important to me. I couldn’t be happier.”
Michelle Esposito, CLHMS, SRS, RSPS, e-PRO
Luxury Home Marketing Specialist
REALTOR Associate – Douglas Elliman Real Estate
340 Royal Poinciana Way, Suite M302
Palm Beach, FL 33480