She is a mother, a grandmother, an entrepreneur, a lifelong dreamer; she is nothing in between and you would not want her any other way. She is a lover of life, who lives it to its fullest and has overcome insurmountable challenges to rise as a successful business owner. She is a woman passionate about helping her sisters around world love themselves and created a unique Canadian lingerie brand dedicated to this mission. This is Michelle Korchinski, the imaginative, creative founder of Naughty Girl Essentials Lingerie, a new kind of lingerie company which appreciates that beauty comes in all shapes, sizes, and gender. “We are not in the business of selling lingerie. We’re in the business of helping women and individuals love how they feel—without apologies,” she shares.
Michelle launched Naughty Girls Essentials in 2011 in British Columbia. Voted as one of the Top 10 Best of Kelowna, the store offers not only bras and panties, but nostalgic clothing as well, from both the Naughty Girls Essentials brand, created and made in store by Michelle, as well as other hard-to-find brands. The idea for the company grew from her own personal experiences with her body and sexuality. As one who has always been curvy, she found it hard to find clothes that complimented her body shape, which was disheartening and caused a moment of self-body shaming. “When I was growing up, I was always scolded and told I was a naughty girl, simply because, I was always questioning the rules and then going ahead and re-inventing my rules anyway. So, I thought to myself, let’s see if a I can earn a living and turn past negative experiences into a positive one by doing what I love to do!”
At the age of 41, Michelle pulled herself out of the shaming by totally informing and transforming herself and with these experiences, found a solution that would celebrate healthy sexuality and promote body positivity. “As a girl, I loved dressing up in my mom’s pretty clothes and I loved how I felt. After digging deep into who I was, I realized this is/was my purpose; my calling is to help others believe in themselves and find their beautiful too,” she recalls. “I really enjoy helping other women feel great about who they are and as well helping them to love how they feel. Now that we have opened our doors, we have found that we also have a huge LBGTQ community following, one that loves our unique approach to customer appreciation.”
Michelle’s commitment to the advocacy of women extends beyond her business. Naughty Girls Essentials serves as the official drop-off location in British Columbia for Freethegirls.org, a global organization that helps girls in EL Salvador, Costa Rica, Mozambique, and other developing regions around the globe start a new life after being rescued from sex trafficking. She runs a Facebook page called, The Thompson Okanagan Sister Circle, which is a branch of the virtual Global Sisterhood organization. She believes that as women heal, the world is transformed. Michelle is also a merchant involved with Cashback World, an international shopping community, which helps market locally owned businesses to a platform of over 15,000,000 members through their loyalty program. As a part of Cashback World, Michelle is also able to support two other charitable organizations; the Child & Family Foundation and Greenfinity.
Owner — Naughty Girls Essentials
Free the Girls https://freethegirls.org/locations
Download the Top 100 Canadian Professionals magazine and check out Michelle's feature on page 119.