Natalie Gagnon has been a successful serial entrepreneur and business owner for over a decade in the wellness, health, and beauty space as a well-known personal trainer and nutrition and wellness coach. In 2020, she added to her repertoire, with the founding of BORN Naturals; a self-funded, female-owned and operated small business that brings salon quality products into the homes of many, all without sacrificing health for beauty. Based in Ontario, Canada, BORN Naturals was inspired by Natalie’s personal experience with years of struggling with her own curly hair. Eventually, she chose to accept and embrace it, and wanted to encourage others to also embrace their unique, natural-born beauty. BORN Naturals’ full line of hair products were designed to do just that.
“I wanted a brand that tends to everyone—straight hair, curly hair, kinky hair, thin, or thick,” Natalie explains. BORN Naturals offers 11 products in their line, including brushes, accessories, hair products, and a free hair guide. Hydrate, an aptly named conditioner, and a unique scalp massage brush are among their best sellers. All products are formulated and made in Toronto with natural ingredients and without sulfates, parabens, phthalates, SLS, silicones, or formaldehyde. Their packaging is eco-friendly, using bottles made with HDPE plastic and 100% biodegradable packing peanuts. As what started as a passion project for Natalie continues to evolve into a global beauty brand, the constant that remains is her tenet of inclusiveness, and the importance of her message that “Beauty is not a competition.”
Owner and Founder — BORN Naturals