As the CEO of a successful real estate investment firm, Oliver Seidler has created a unique business model that adeptly supports both his employees and his clients. PropertyForce is a rapidly growing real estate investment firm that uses the latest marketing, sales and technology strategies to assist investors in finding undervalued residential investment properties.
Oliver oversees business operations at PropertyForce, focusing on strategic direction, department integration and functionality, marketing, sales, problem-solving and developing key relationships. The sales team is comprised of 30 agents, who utilize the latest technology and marketing channels to source distressed properties for investors, for resale or renting.
Founded in 2006 as Meridian Trust Investments, the company started operating locally in South Florida, eventually expanding to four additional locations in major cities throughout the state. As the business continued to grow and prosper, Oliver realized that he would not be able to achieve the true vision he had for the company with several physical locations scattered throughout various markets.
In 2015, Oliver rebranded the company into PropertyForce with a re-envisioned business model that leveraged the use of technology to allow expansion throughout the country from one single location. He consolidated all the offices into one central location where the team performed all the work remotely. Oliver adds, “We basically pioneered virtual real estate wholesaling, being the first company in the industry to do everything remotely.”
Today, under Oliver’s direction, PropertyForce continues to thrive by utilizing technology and streamlining operations to become a more successful and efficient business. Oliver adds that the SalesForce software has become the centerpiece of their business and has allowed his sales and operations team to work much more efficiently and exceed their goals.
Oliver received a bachelor’s degree in international business from Florida State University and recently received a master’s degree from the Birthing of Giants Program at MIT. He is a member of the Young Presidents Organization, is involved with the Genius Network Program, and has been a member of the Entrepreneurs Organization (EO) since 2009.
In addition to his professional and business accomplishments, Oliver mentors young professionals and volunteers his time with various non-profit organizations in South Florida.
Oliver Seidler, CEO
800 Silks Run Road Suite 2330
Hallandale Beach, FL 33009
LinkedIn: Oliver Seidler