Reggie D. Ford
From welfare recipient to personal financial specialist, with degrees in both economics and accounting from Vanderbilt University, Reggie Ford’s journey from poverty to successful entrepreneur is a quintessential, against-all-odds story fueled by perseverance, intellectual drive, and the determination to rise above adversity, and to bring others with him.
As founder and president of Rosecrete Wealth Management, a Nashville-based wealth management firm offering comprehensive financial strategies to affluent and high-net-worth clients, Reggie advises and educates professional athletes, coaches, and ‘dream chasers.’
“I grew up in very poor circumstances, and I am the first person in my family to go to college,” Reggie explains. “I’m passionate about education and financial literacy because I have seen the positive effects both have had on my life, so I’ve made it my purpose to affect change in that area.” His vision was realized with Rosecrete—and it all began with football.
While attending a public school comprised primarily of low-income students, Reggie was recognized as a high academic achiever through an afterschool program, Backfield in Motion, and accepted by a prestigious private school, Montgomery Bell Academy. From there, he attended Vanderbilt, where he played football while pursuing his bachelor’s degree in economics and master’s degree in accountancy. In 2014, he joined Deloitte & Touche as an external auditor, where he gained valuable knowledge about the financial operations of large corporations before joining a boutique wealth management firm in Nashville. It was here that the idea of Rosecrete would bloom.
“I loved what I was doing, but I was missing something,” Reggie shares. “I wanted to help communities that were underserved and at the time, many of my former teammates were then in the NFL, making great money, but they weren’t being taught how to manage it. This lack of education played a big role in countless professional athletes going broke.”
In a pursuit to help them, Reggie launched Rosecrete. “Rosecrete gets its name from the metaphor of the rose that grew from a crack in the concrete—it’s from a poem by Tupac Shakur. I grew in the face of adversity and succeeded, and I wanted to inspire others,” he says. “We educate our clients so that they feel empowered to take control of their financial lives.”
Reggie still pursues knowledge beyond his CPA, Series 7, Series 66, and Tennessee insurance license, with continuing education courses, and his commitment to helping others remains steadfast, serving on the board of Backfield in Motion, a program to help at-risk inner-city boys achieve their greatest potential through academics and athletics, and the finance board of Communities In Schools of Middle Tennessee, which provides schools resources to empower at-risk students to stay in school.
Reggie D. Ford, CPA
Founder and President — Rosecrete Wealth Management
1515 McKennie Ave., Suite A
Nashville, TN 37206
LinkedIn: Reggie Ford, Rosecrete Wealth Management
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