Reginald appears in the 

Top 100 People in Finance

Reginald Greiner






Reginald Greiner has spent his entire career in the world of private equity and corporate finance. As a result of his vast experience, he holds an esteemed reputation as a straightforward business professional who never fails to demonstrate honesty and integrity. While his industry experience includes a wide variety of industry segments, Thornblade Capital traces its roots to RE Greiner Company, a supplier of frozen foods products in the 1980s that Reg Greiner’s parents built.  Nineteen years later, they sold the business and retired and that was the launch of Reg’s interest into a private equity career. 


Reginald serves as managing partner at Thornblade Capital headquartered in Greenville, South Carolina. Started by Reginald in 2012, Thornblade Capital is a private equity investment and advisory firm with a team of operating partners. The firm seeks to invest in companies operating in the Southeastern United States with the investment mandate across all of the USA.  At Thornblade, “Every investment we make has an operating partner attached to each investment,” says Reginald. In fact, their tagline is “working class private equity,” which means they are always available and manage every investment likes it’s the only one, unlike a portfolio of investments approach. Over the last number of years, there has been record investment activity, which encourages great competition among investment companies and drives up valuations on transactions. Over the the last six years at Thornblade Capital, every deal it has pitched or presented an investment in, has closed.  That is a 100% hit rate or track record in closing.  You won’t see that track record anywhere else in the industry. 


Due to his role in private equity, Reginald’s primary responsibility is locating and purchasing privately owned, lower middle market businesses in the USA.  They typically have annual sales of anywhere from $0 - $30 million and are cashflow positive. Since entering the corporate finance industry in 1997, Reginald’s total transaction value has garnered over $3 billion+.  When asking colleagues, deal advisors, and partners about Reginald, they all seem to gravitate around the fact that Reg looks at every deal with detail and care and how it will close; not looking at ways or excuses for a deal not to close.  Partners of Reg and Thornblade all had a consistent voice in stating there is “no clock” in their world.  They are always available and willing to put in the work, no matter how long or deep. Partnership rings loud at Thornblade and they attribute the fact that they see over 100+ deals every week to two facts:

  1. They have a great network of deal sourcing

  2. They have a steady supply of partners wanting to do deals with Thornblade

In addition to an impressive transaction value, another aspect that sets Reginald and Thornblade Capital apart from others in his industry, is the time frame in which he holds onto the businesses he has invested in. For example, most firms hold onto businesses for an average of 3 to 5 years before selling them, which Reginald compares to flipping homes. Instead, he asks, “If you can continue to grow a business, why get out?” He explains, “When a business is purchased from an owner, who has put his or her whole life into building it, then the purchaser should not want to trade in and out of it just to make a dollar. Integrity is important.”


Prior to starting Thornblade Capital, Reginald held leadership roles for an array of companies with domestic U.S. and international operations. For instance, in one of his most admired positions, he served as an associate with UBS in their strategic investment group (SIG) and private equity groups, and he was also a senior vice president within Rare Medium Group’s venture practice, focusing on telecom and wireless business ventures and investments. 


Reginald is also a life-long learner. He has been part of the Venture Capital Investment Competition, Carolina Leader for Next, Axial, ACG, and other various non-profit initiatives. Reginald is currently working toward obtaining a Master of Business Administration degree from the University of North Carolina at Chapel Hill. He already holds a finance degree from Siena College in Albany, New York, and he studied computer programming at the Stevens Institute of Technology in Hoboken, New Jersey, and accounting at Wharton (University of Pennsylvania), as part of his post-graduate work.  

Reginald Greiner

Managing Partner

141 Traction Street | Greenville, South Carolina 29601




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