Rick Janson, JD/MBA
Denver, Colorado—The Mile High City. It is a place where metropolitan elegance meets outdoor adventure. Where there are 300 days of sunshine, a thriving cultural scene, and a diversity of neighborhoods and people. This is the glorious, picturesque city where Rick Janson founded the fittingly titled real estate brokerage, Denver Lifestyle®.
Denver Lifestyle®, powered and brokered by the international real estate enterprise eXp Realty, LLC, and helmed by the capable and charismatic Rick, serves the seven counties of Denver and the ski towns in Summit and Grand counties. Rick’s eXp revenue share group serves 17 other states, Canada, and Brazil. Despite their tremendous growth since 2004, Rick has managed to maintain boutique-style standards, finding homes to suit the unique lifestyles of each and every client. It is a pledge to quality service that Rick established from the onset and one that he has spent the past two decades executing and perfecting.
Rick entered the real estate field in 2002 as an associate broker, just after leaving his legal practice, where he specialized in contract law. Within two years of getting his license, he opened Denver Lifestyle® Real Estate and soon discovered that he was enamored with his choice for it allowed him to leverage his propensity for identifying up-and-coming neighborhoods and, more importantly, indulge his passion for serving people at the highest possible level. To ensure he could provide clients with comprehensive service throughout the entire process, he also worked as a mortgage broker for two years. Perhaps this is why Rick has succeeded where so many others have not. He has earned a well-deserved reputation as a trusted resource for home sellers and buyers who rely on him to provide the attention, expertise, and five-star service he built his company, and his name, on. And he’s not resting on his laurels.
Currently, Rick’s global revenue share group has 50+ experienced agents, who all enjoy the supported of Rick at eXp. By the end of 2022, he plans to expand that to 100 agents and then, ultimately, to a massive 500 agents. It is an inspiration motivated by the example of his eXp mentors, Tim and Julie Harris, who grew to over 2.500 agents in three years. Still, these numbers pale in comparison to Rick’s preeminent objective—to continue building his client base one successful transaction at a time. It’s a strategy that has served him well, with the majority of his clients resulting from referrals. Supported by his legendary work ethic and extensive social and professional network, Rick has a reputation of excelling at helping clients achieve their objectives. He has helped countless home buyers and sellers, from first timers to seasoned investors, and from modest properties to luxury estates. Clients are in capable and wise hands with Rick as their broker.
For these reasons and so many more, we sat down with Rick to learn more about his journey, how he manages to differentiate himself within such a competitive arena, and some of his distinctive achievements.
Rick, you’ve built an impressive brokerage, largely from the referrals of happy clients. What makes Denver Lifestyle® different from other brokerages in the area?
I think my background is definitely a part of what makes us, as a company, distinctive. I have a business side and a creative side. As a former attorney, I’m very analytical. As a business major with an MBA in marketing, I’m innovative. They may seem like very different aptitudes, but there’s a synchronicity. I believe it inspires confidence. Clients want to know they’re working with someone who has the experience to take them from contract signing to closing, and just being an “agent” isn’t enough, especially when you have such a range within the market. I’ve been able to sell homes in two days that were previously listed and unsold for months because another agent couldn’t entice a buyer.
I’m very approachable, so clients like me, but more importantly, they trust me because of my reputation. I think of every meeting as a potential relationship, and every relationship as one I’ll have for life. I give the same attention to a client who’s selling a $300K home as I do to one who is listing a $3 million property, and my agents do the same. We’ve built our name on delivering—delivering exceptional service, delivering outstanding results, and delivering the most modern and effective technology available. For every listing, we use drones, photography, video, 3D modeling, floor plans, single-property websites, and social media advertising. We pull out all the stops for every single home we sell.
Upon request for our ultra-high-net-worth clients in all 50 States, we do our full Platinum creative package but restrict viewing to only UHNW buyers directly interested in the property type and location. These are called “quiet listings” and are done for a variety of private reasons when our clients don’t want to make a sale public knowledge. We created a website for this, called www.TheQuietagents.com
What are some of your greatest professional accomplishments?
Being invited to join REALM – the most elite membership of real estate professionals ever assembled – has been a pretty prestigious honor. The fact that I am networked with the most successful agents in the world has certainly redefined my paradigm and reminded me that the opportunity is endless in this career. I am excited about what the future holds, and my business is being informed daily by thought-leaders that, like me, have a spirit of excellence.
My greatest accomplishments to date are the things that have put me on this trajectory to achieve even more in the future. For example, I know one day I will have 500 agents around the world in my revenue share group and still serve greater Denver with the same enthusiasm. I doubt I will ever lose the thrill of helping people achieve their dreams.
What do you enjoy most about your work?
The way the market changes and the industry evolves is exciting. Additionally, I recognize that I have been blessed with a unique skillset, and I am learning to surrender my business to God so that I may find the wide variety of people He wants me to serve with that skillset. Being able to help people and the gratitude of clients drives me every day.
Rick is one of the Top 10% in Denver that sell 90% of the homes in that market. He was also the first real estate agent in Denver to be invited to The Realm Global Network of Luxury Agents. He has received the Denver Business Journal's Forty Under 40 Award, the Five Star Award seven times, The Denver Award five times, and Denver Metro Realtors® Excellence Award multiple times. He is a GUILD member of CLHMS, has appeared on HGTV's Professional Grade and was featured in Forbes magazine. Rick is a Harris Certified Coach Affiliate. He holds a JD and an MBA in marketing.
Rick Janson, JD/MBA