Known throughout New York City for being passionate about real estate and for helping her clients to make sense of complicated and challenging processes, Robin Fisher is changing the event booking landscape with her latest venture. As the founder of BLACE, a comprehensive booking platform and event management tool, Robin is building the ultimate resource for corporate event coordinators, brand managers, and corporate recruiters to find and book luxury spaces for high-end entertaining and events.
BLACE, a combination of the words “blank space” and “beautiful space,” currently offers an inventory of 175+ unique and luxury event spaces throughout New York City. With options across commercial, residential, industrial, and amenity spaces, BLACE offers memorable alternatives to the same old hotel and restaurant event spaces. .
Specialized proprietary software at BLACE provides the necessary resources and data to match clients to their ideal space, while also providing support and expertise to help execute the perfect event. Robin explains, “We are simplifying a typically tedious process and giving our clients access to some of the most unique spaces and best vendors in the city.” Events range from private meetings, private chef dinners, and executive meetings to education, and corporate Christmas parties.
Robin credits her career in commercial real estate and in office and retail leasing with giving her “an entrepreneurial bug.” Her work experience allowed her to see both incredible real estate and the frustrating process that often goes along with booking those spaces. Fisher created BLACE to solve those issues. For example, Robin notes, “Next year, BLACE is launching new technology that will allow people to book or to be able to build an event using preferred vendors.” Most importantly, Robin wants her clients to “BLACE themselves” as they experience a novel, game-changing culture in real estate.
900 Third Avenue, 29th Floor
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