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Sonya appears in the Top 100
Innovators & Entrepreneurs m

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Sonya Hopson

When people find themselves in professionally vulnerable positions, they need someone with answers who can get them to the next phase of their career. That someone is Sonya Hopson, CEO and founder of HIRE Strategies, LLC. They offer temp-to-hire and direct-hire opportunities in executive, administrative and skilled trade positions in Raleigh, North Carolina. Since 2013, this female minority-owned business has filled over 10,000 positions to date. Hire Strategies adapts easily to the ever-changing employment environment, filling roles with the right people, and providing guidance for career growth. HUB (Historically Underutilized Business), MBE (Minority Business Enterprise), NC DOT, and WMBE (Woman Minority Business Enterprise) certified, HIRE has won numerous awards, including Top Placement Agency in Raleigh, Top Minority Owned Agency, and Fast 50 recognitions for their growth in 2017. Given their unique approach, it’s no surprise. HIRE Strategies goes beyond matching applicants with employers. They also help companies increase their team’s diversity and offer behavior assessments to ensure a good culture placement.


Sonya started the firm with 15 years of experience and the simple philosophy of being authentic to oneself. “My core values led me to staffing,” she says. “I believe that everyone should work in positions that align with their natural strengths and passions. Employees who genuinely enjoy their work are more engaged team members.” To get that perfect alignment, Sonya dives deep. Not only into candidates’ experience and skills, but into their passions, goals, and personal values. “Finding the perfect match is more than just looking for the right qualifications. It has to also be a cultural match,” she explains.


In the wake of the Great Resignation, it’s more vital than ever to look past a simple résumé and examine the person as a whole. “Our work is so much more than transactional,” she explains. “We create a diversified organization with a culture that delivers results. And that begins with people.” Her dedication has resulted in a plethora of success stories. Six years ago, a candidate was placed in a remanufacturing company and today, that person holds an executive position within the same company. “What drives me is the feeling when someone cheers on the phone when they get the job,” Sonya says. “We impact lives far beyond just theirs. Most of all, I love being able to align people’s passions with their purpose.”


Sonya Hopson

Director of Banking — HIRE Strategies LLC

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