Award-winning entrepreneur, Sophie Felix, holds extensive experience in talent management, business development, and cannabis public relations. She got her start as a subcontractor for the Department of Defense, where she managed government contracts for 14 years before winning a scholarship to the Emerging Latina Entrepreneur Fellowship Program. After receiving training for international trade and business development, Sophie pursued her dream of business ownership. In 2014, she founded HBM Talent & Management, a boutique model and talent management agency. Then, in 2020, she co-founded the International Cannabis Business Women’s Association (ICBWA), a Los Angeles-based nonprofit, dedicated to the education and growth of female leaders within the cannabis industry.
As CEO at HBM, Sophie is highly selective when choosing her clients. They range from high-net worth to small business owners based in Los Angeles, Las Vegas, New York, Canada, UK, and Switzerland. Serving as each client’s brand expert, consultant, publicist, and business manager, Sophie is on call 24/7.
Sophie is also president of ICBWA. While working as a public relations spokesperson for YM CBD, she and a fellow businesswoman discovered a gap for women in the cannabis industry and gathered board members from across the country and South America to provide women with education and advocacy. Sophie is responsible for overseeing ICBWA’s business accelerator program, funding, and daily operations.
A devout philanthropist, Sophie dedicates 10% of her revenue to charity and requires every HBM client to volunteer for two charitable events per year. She is also president of the Southern California chapter for America’s Children of Fallen Heroes and has dedicated 10 years to Passion 4 K.I.D.S.—working directly with Izaiah Wallis, a child victim of a drunk driver. In acknowledgement of her generosity, Sophie has received numerous honors, including ABC 10News Leadership Award, Hometown Hero, California Hero, and Telly Award. She also received an honorable mention in Latina Style Magazine and was nominated for Corporate Latina Executive of the Year, Rising Star, and Inspirational Woman of the Year.
Founder and CEO, HBM Talent & Management
Cofounder and President, International Cannabis Business Women’s Association
San Diego, CA
Facebook: Sophie Felix