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Svetlozar appears in the Top 100

Innovators & Entrepreneurs magazine

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Svetlozar Zurkov

Svetlozar Zurkov is an entrepreneur and fitness expert who is on a mission to make the world a healthier place. He’s the founder of Svetness, which provides in-home personal training services. With a growing network of over 500 trainers, the Svetness team has served over 5,000 people across 20 states nationwide. “We’re all about our clients and want to help them achieve their goals,” Svet explains. Hailing from a small town in Bulgaria, Svet has been heavily involved with sports since he was just seven years old. Armed with an unwavering childhood dream of owning his own business, Svet came to the U.S. in 2007 with the aspiration of starting his own fitness company, using the techniques gleaned from working with professional trainers in Eastern Europe. In 2012, he launched Svetness LLC, which has become a leader in home training services in the country, with an innovative approach that makes exercising convenient, accessible, and exciting—whether at an office, a home, park, or beach. “When I became a personal trainer here, I saw that people weren’t showing up for their appointments. I thought we needed to bring the training to our clients,” he says. “I started Svetness to offer more personalized training options for people.” Shortly thereafter, Svet started Svetness Fitness and Nutrition Corp. in 2014, with the overarching goal of creating a global wellness conglomerate.

Svetlozar holds certifications from the National Council for Certified Personal Trainers and International Sports Sciences Association as well as Harvard Business School in Business Management and Leadership Principles.

Svetlozar Zurkov

Founder & CEO — Svetness





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