“It never even occurred to me to own my own business,” Tracy Conrad remembers. A 25-year veteran of finance, operations, HR, and client services with companies ranging from startups and nonprofits to Fortune 500 firms, Tracy was suddenly faced with joblessness after her firm downsized drastically during the COVID-19 pandemic. But not for long. “I called people in my network. Within two weeks, I was fully loaded with clients, and it just kept growing.” Along with her co-founder, she officially launched RadVine Consulting in Edmond, Oklahoma in August 2020. Though it’s been less than a year, Tracy has already been named one of the 50 Women Making a Difference in Oklahoma for 2020.
RadVine focuses on serving companies large enough to have C-level needs, but that may not be able to hire all those positions. “We come in as fractional experts in various roles to fill their top-level leadership needs without having the burden of salary and benefits of an employee,” Tracy says. Specializing in nonprofit, startup and SMB companies, Tracy and her team perform the tasks of the C-suite, from COO to CMO to CAO, but at a fraction of the cost to the company. It’s this combination of expertise and budget-friendly options that has earned RadVine a steady growth in clients from across the U.S.
Tracy consults in areas of administration, finance, and operations, and mentors leaders to help them achieve their goals, implement plans, and develop a leadership style that best suits the company culture. “My role in the organizations I work with is to lighten the load of the senior leaders,” she explains. With a special empathy for her kindred entrepreneurs and startup leaders, Tracy works alongside her clients to build long-term, sustainable solutions tailored to the company’s needs, all designed to help them meet their goals. “All the companies I’ve worked with have grown, and I think that’s pretty cool. It’s very exciting.”
Co-Founder & President — RadVine Consulting
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