Victor appears in the Top 100
Innovators & Entrepreneurs magazine
Victor Guadarrama is the co-founder of Versa Consulting Firm, which helps small businesses stay competitive in the ever-changing marketplace. The Las Vegas-based company specializes in the areas of organizational change, marketing, and transformational leadership for a growing number of clients nationwide. But he and co-founder Kerry Toribio are much more than the leaders of a thriving enterprise. They are passionate champions of small businesses and agents of positive change keenly focused on strategic planning and growth. “We go down deep into the organization to identify where they are now, where they want to be, and what needs to change to get them there,” he states. “Then, we put systems and processes in place and develop the marketing and advertising plan to help them achieve their goals.”
As someone who has been in the hospitality industry for over a decade, Victor comes from an entrepreneurial family who owned a restaurant for over 25 years. He’s traveled the country putting on real estate events for future investors, garnered experience leading cross functional teams, and also worked in the sales department at two resorts on the Las Vegas Strip. Now he’s bringing it all together to help promising enterprises flourish. “I’ve seen firsthand what small businesses go through. Helping them to succeed and thrive, that’s our hearts, our passion lies.”
Victor holds a bachelor’s from the University of San Diego and a master’s from Pepperdine University. He’s also a certified NLP practitioner.
Co-Founder — Versa Consulting Firm