TOP 100 MAGAZINE

Viswanath Aluru

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In the charming town of Mandeville, Louisiana, a new experience for coffee lovers has emerged—Fresh Brew Cafe LLC. Founded in 2023, this family-owned haven is not just about serving coffee; it’s about crafting the perfect cup with unwavering dedication to freshness and quality.

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Viswanath Aluru, the owner and CEO of Fresh Brew Cafe, inherited his love of coffee from his parents. “As a youth, I would watch my mother carefully filtering fresh grounds to yield the perfect cup and my father’s dream of opening a small coffee shop,” he recalls fondly. Even throughout his prior career roles as a medical doctor and researcher, Viswanath dreamed of creating an ‘experience’ for those who shared his passion for coffee.

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The fruition of that desire is a company that transcends mere coffee service. It’s a movement—a community that shares Viswanath’s love of great java, with beans sourced from exotic locations such as Bali, Mexico, Tanzania, South America, Brazil, Peru, and other places across the globe. These premium beans are then roasted in very small batches, ensuring that they retain their unique flavors and aromas. But, what really sets Fresh Brew Cafe apart is their commitment to freshness; they don’t roast a single bean until an order is placed, and they ship the coffee the same day. The result of this meticulous process is a delicious assortment of single-origin, flavored, and blends, all catering to diverse tastes. And, they haven’t forgotten tea lovers—Fresh Brew Cafe delivers the same freshness and flavor with every leaf. In addition, Fresh Brew Cafe offers merchandise and gift cards, making it a one-stop-shop for both coffee and tea aficionados.

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One of the standout features of Fresh Brew Cafe is the Fresh Brew Coffee Club membership. Viswanath is particularly proud of this initiative, which aims to provide everyone with access to premium coffee. The club offers weekly, biweekly, and monthly subscriptions with green, silver, and gold membership tiers. For a one-time annual fee of $20, members receive 12 ounces of premium coffee and a single-origin coffee sample each month, a value far exceeding the minimal cost. Members also enjoy special discounts and rewards, as well as fun events such as “Be Your Own Barista” contests, which encourage them to brew a Fresh Brew Café product from home and obtain a deeper appreciation for the art of coffee making.

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In short, the Fresh Brew Coffee Club isn’t just about coffee; it’s about bringing people together. Viswanath envisions a platform that eclipses barriers and geographical boundaries, spreading harmony, peace, love, and the joy of friendship through the universal language of coffee. It’s a philosophy that is infused in every cup served at Fresh Brew Cafe.

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Viswanath Aluru

Owner and CEO

Fresh Brew Cafe LLC
Website: https://www.freshbrewcafe.com

LinkedIn: https://www.linkedin.com/in/viswanath-aluru-mbbs-md-78073025/