THE OFFICIAL
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Alex Labarces
They Imagined a Future Powered By AI—And Then Made It Happen.
From a childhood fascination with sci-fi and artificial intelligence to the founding of a company that is leading the revolution of AI, and bringing it to companies big and small to help them thrive, the story of Alex Labarces and Quintix AI is anything but ordinary. It is not one filled with mind-numbing technobabble that requires a decoder ring or a PhD in physics to comprehend. It’s an inspiring tale of passion, possibilities, and people—and an extraordinary enterprise on a mission to not only help businesses understand AI, but to create solutions that once they could only dream of, and soar like never before. And for Alex, co-founder, president, and CEO of Quintix AI—and son of small business entrepreneurs—it’s personal. “AI is such an exciting space, but, for most, it remains a mystery and difficult to understand. We’re changing that, and making AI simple enough for businesses to benefit from it and power their growth to the next level,” Alex says.
Prior to opening Quintix AI in 2019, in Montreal, Quebec, Alex enjoyed a 15-year career as an expert in the tech and AI industry, which included the role of Canada Chapter Lead for AI Innovation Consortium, an organization based in the U.S. that focuses on the development of AI solutions for the marketplace. As a hands-on leader of Quintix AI with a degree in physics and computer science, and nanodegrees in artificial intelligence, Alex works right alongside his passionate team of experts who develop for their clients simple, customized solutions to solve their complex challenges—and guide them every step of the way into the future.
Quintix AI creates AI for human businesses to grow blazingly fast—with a blend of business consulting and tech expertise.
Businesses everywhere are benefiting from AI, and companies like Amazon and Netflix have saved billions of dollar a year. While Quintix AI serves larger enterprises, they also have an affinity for helping smaller companies leverage AI rise above the pack. At the center of it all—the humans they’re building it for. “Too many companies are focusing on the technology. We’re not led by the tech, we’re led by the people. We listen to our clients, what their goals are, and ask the right questions to understand how AI can help them. Then we build and implement amazing, customized products and solutions that make the greatest impact on their business, and help them understand and develop the AI skills that drive it.”
Quintix AI focuses on delivering simple, high-value “quick wins”—whether that’s increased revenue, a happier workforce or customers experience, or reduced overhead. “We get to know our clients, their specific situations, pain points, and goals to identify where the opportunities are, and when we help them find it, there’s no greater feeling,” Alex beams.
We met with Alex to hear more about Quintix AI and how they’re helping hundreds of businesses flourish in an AI world, and why the success of the people they serve inspires him every day.
Quintix AI blends business consulting with tech, making AI easier and more accessible for businesses to adopt and benefit from by first understanding their challenges and objectives. Tell us a bit more about your unique approach.
Our approach is simple, we talk less and listen more. This means we first understand a business's challenges and objectives before recommending any solutions. This approach is essential for two reasons: It ensures that the AI solutions we recommend are truly aligned with the business's goals. It also helps stakeholders understand how AI can help solve their problems and achieve their objectives.
You focus on delivering simple, high value “quick wins” to help businesses quickly accelerate growth and profits. Can you share a few examples of these “wins?”
I’ll share the top four! One, increase sales by personalizing experiences for customers. Two, reduce costs by automating workflows and repetitive tasks. Three, make better decisions by leveraging AI-powered insights. And finally, improve customer satisfaction by providing holistic support.
What are two of the most common challenges that you hear from business leaders that are preventing growth or greater profitability? How are you helping them use AI to address these and flourish?
I would definitely say lack of data and lack of talent. And AI can solve both! A proper AI implementation would not be complete without a clear path and understanding of the data needed to power the business objectives directly tied to growth and profitability. With this in mind, we help our clients with AI training and consulting services that can help them to develop the right AI skills and to implement AI effectively.
By leveraging AI initiatives that empower staff and free them from tasks that computers are better suited for, we can take back time and create opportunities for innovation and better work-life balance. This, in turn, can allow staff to focus on more creative and innovative pursuits to improve business areas and activities previously overlooked. This is a clear win-win.
Can you share a few real-life stories of how some of your clients are thriving with your unique AI solutions?
It’s so hard to choose just three!
We engineered a virtual interview-coaching artificial intelligence application capable of providing feedback and actionable recommendations through granular evaluations of speech patterns and non-verbal communication cues, improving candidate placements by 33%.
For another client, we redesigned and implemented an automated newsletter-publishing process that improved consistency, reduced the time-to-production by 27x, and recouped 650 billable hours annually for the company.
For another, we architected and constructed an Intelligent Fleet Management, Tracking, and Recommendation Engine leveraging Smart IDs to proactively identify required maintenance across various assets, optimize fleet routes, and prevent fraudulent actions, saving the client an estimated $500K+ annually in maintenance costs.
Let’s end with a personal question. What do you enjoy most about your work, Alex?
Seeing our clients succeed. I truly enjoy the challenge of creating innovative solutions, solving problems, and seeing our ideas come to life. But there is no better feeling than hearing our work's impact on a client’s business, their staff, and their bottom line.
Alex Labarces
Cofounder, President & CEO — Quintix AI
Website: https://quintix.ai/