TOP 100 MAGAZINE

Carmelo Marsala

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As the visionary behind Spray-Net, Carmelo Marsala has taken a fresh approach to home improvement, leveraging his deep expertise in coatings technology to create a smarter, more durable alternative to traditional paint. In doing so, he’s transforming an industry that’s long been stuck in outdated methods.

 

The genesis of Spray-Net began with a simple but powerful realization. As a college student painting franchisee, Carmelo quickly identified a flaw in the industry: conventional paints were designed to be a one-size-fits-all product, optimized for ease of application, not longevity. “Traditional paints are made for bulk sales to contractors or DIYers. They’re only meant to change color, and not specifically tailored for certain exterior surfaces,” he shares. That insight sparked years of research, resulting in Spray-Net’s proprietary, surface-specific coatings and patented, weather-adjustable application processes.

 

Since its founding in 2010, Spray-Net has transformed over 30,000 homes with its smarter, faster, and more cost-effective approach. Unlike conventional paints, which often chip and peel, Spray-Net delivers a like-new, durable finish on-site—a process breakthrough so significant, Carmelo received five patents for paint application processes and chemistry.

 

“Our slogan is ‘Custom Chemistry for Smarter Painting’ because every surface requires a unique approach,” Carmelo highlights. But innovation doesn’t stop at chemistry. Spray-Net’s patented weather-adjustment process fine-tunes dry time based on real-time conditions, a factor often overlooked. “Everyone thinks about prep, but lasting results come from controlling prep, chemistry, and dry time—and we’ve mastered all three,” he says. This allows Spray-Net to confidently offer an industry-leading 15-year warranty.

 

Beyond providing homeowners with a cost-effective way to modernize their properties, Spray-Net is also empowering entrepreneurs. “We’re not providing a commoditized service—we’re giving people a unique business model resulting in industry-leading margins,” Carmelo says. “Franchisees can be in business for themselves without starting from scratch. We’re creating value for homeowners, our franchise partners, and building an amazing team as a result.” Spray-Net franchises span over 120 territories across North America.

 

The company’s latest innovation, Liqua Roof, is its most groundbreaking yet. “Liqua Roof started as a roof color change product, but became so much more—virtually eliminating granule loss while enhancing wind and impact resistance,” Carmelo explains. "It meets a critical need in today's roofing market, offering homeowners durability at a fraction of the cost and disruption of replacement."

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Spray-Net’s impact has been widely recognized. The company has been named a Top Global Franchise by Entrepreneur magazine and was honored as the Global Emerging Franchise of the Year by the International Franchise Association. They have been featured in Forbes, Coatings World, Franchise Times, HGTV, and even Netflix, proving they’re not just another painting company—they’re a game-changer.

 

 

 

Carmelo Marsala
President and Founder
Spray-Net Inc.
Website: https://www.spray-net.com/
LinkedIn: https://www.linkedin.com/in/carmelomarsala/?originalSubdomain=ca