TOP 100 MAGAZINE

Dave Forman

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In 1992, Dave Forman was a sales rep searching for his true calling when a simple radio ad changed his trajectory. Two weeks after enrolling in a bartending school, Dave had a certification in hand and a vision in mind. Spotting a glaring gap in Arizona’s hospitality scene, he founded Pour Masters, the state’s very first professional bartending service.

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From its modest beginnings in Phoenix, Pour Masters exploded onto the scene, experiencing an astonishing 1,700% growth in its first year. What started as a one-man operation quickly transformed into Arizona’s go-to source for private, public, and corporate bar services. Over the past 33 years, Dave has built a thriving empire, one cocktail at a time, with Pour Masters now handling 100-200 events per month and boasting an impressive social media presence.

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What sets Pour Masters apart is their commitment to professionalism and safety. Every bartender is insured and treated as an employee, ensuring accountability and consistency. Their elite mixologists craft bespoke beverages and mocktails, turning ordinary events into unforgettable experiences.

 

For clients in search of Instagram-worthy flair, the Pour Masters Elite division delivers visually stunning bar moments tailored for a social media-driven world. Pour Masters is a contractor for the Arizona Liquor Board, which allows them to serve festivals and fundraisers all over Arizona. In addition, the launch of Simply Servers in 2003 meets catering support needs of private parties and general assistance for caterers and event planners.

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In a candid Q&A, Dave shared insights into his journey, the secrets behind his company’s success, and the moments that make it all worthwhile.

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Dave, what is it that makes Pour Masters so unique?

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First, we were the very first bar service in Arizona, setting the standard for others to follow. Second, we have clients who’ve been with us for over 30 years—a testament to the trust and quality we’ve maintained. Third, we’re highly systematic in our approach. Our clients always know exactly what they’re getting, and even after three decades, we continue to refine and improve our services to deliver the best experience. But, what really sets us apart is the value we place on real relationships. I believe in old-school connections—shaking hands and building genuine rapport.

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We also take Arizona’s strict alcohol laws very seriously. Your safety and enjoyment are our priorities, whether you’re hosting at home or at a larger venue. We follow the laws to the letter because we care about protecting you and ensuring everyone has a great time.

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The buzz is growing about your Pour Masters Elite. What’s making it all the rage across social media?

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In today’s world, everyone wants an Instagram-worthy experience, and that’s where Pour Masters Elite comes in. Our elite bartenders aren’t just servers—they’re mixologists who craft visually stunning, next-level drinks. From smoking glasses to using high-end serving utensils and donning stylish leather vests, they bring a flair that elevates any event.

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Some clients are happy with a classic, service-oriented bartender pouring beer, wine, or vodka club soda—and we excel at that too. But, for those looking to make their event stand out on social media, Pour Masters Elite creates visually captivating bar moments that are as entertaining as they are photogenic. It’s about turning a good event into an unforgettable one, and giving guests the kind of lifestyle content they love to share online.

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To what do you attribute Pour Masters' popularity and success?

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It comes down to our philosophy: life is meant to be fun. As a business owner, I’ve always believed in living around work, not working around life. I genuinely enjoy connecting with people. I could meet someone in an elevator and have coffee with them later. That openness and authenticity have built trust over the years.

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People know we take the bartending aspect seriously, but they also know we’re here to create an atmosphere where everyone can have fun and enjoy life. I believe in doing the right thing—always. That includes giving back to our community. We regularly donate alcohol, labor, and full bar setups for charity events and fundraisers, expecting nothing in return. It’s not about money for us; it’s about happiness. And that mindset has served us well.

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Is there a particularly memorable event that Pour Masters has done that has stayed with you?

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We’ve done so many incredible events over the years, but a few really stand out. One was a party for a pro baseball pitcher who had graced the cover of Sports Illustrated multiple times and racked up countless awards—definitely a pinch-me moment. Then there was Usher’s Super Bowl party, held in an airplane hangar, which was an unforgettable experience. We’ve also been part of golf tournaments with Alice Cooper, events where guests included legends like Bon Jovi and Oprah Winfrey. We have worked events with Princess Ann, President George Bush and vice-president Dan Quayle. One of the highlights was the 1st Super Bowl in Arizona for the Pittsburgh Steelers’. Those moments remind me why I love what I do—bringing people together, no matter who they are, to create unforgettable memories.

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After 33 years in the industry, what do you enjoy most about your work?

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What I love most is how the industry has evolved and being able to share those changes while enjoying events with people I genuinely like. It’s always a fun, social experience. At our office, we host monthly parties open to the public with free food, drinks, and entertainment. And since 1992, we’ve thrown our iconic annual Cool Off in Style Party for industry professionals, drawing 400-500 guests. We always go all out with unique themes like glow-in-the-dark golf, a Jimmy Buffett-inspired hunt for the last "shaker of salt," Alice in Wonderland, and futuristic parties where guests enter with barcode tattoos. It’s all about creating memorable, one-of-a-kind experiences.

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For me, life is about enjoying people, building real connections, and living fully. They say nutrition, exercise, and being social are keys to longevity, and I’ve embraced that philosophy. Not everyone gets into the bubble, but those who do are dear friends I cherish. You only get one life, so enjoy it. Surround yourself with great people, help them out, and spread happiness. That’s what keeps me loving what I do, even after 33 years.

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Dave Forman
President and Founder
Pour Masters and Simply Servers
Website: https://www.pourmasters.com

LinkedIn: https://www.linkedin.com/in/pourmasters/

Facebook: https://www.facebook.com/pourmasters

Instagram: https://www.instagram.com/pourmasters