TOP 100 MAGAZINE

David Abbey 

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David Abbey isn’t just about launching startups—he’s changing how commerce and technology shape everyday life. As the CEO and co-founder of both Endlss and Penny AI, this Vancouver-based entrepreneur is transforming raw ideas into real-world solutions that make life easier, smarter, and more connected. With a passion for solving complex problems through cool, cutting-edge tech, David is leading a new wave of innovation in AI and social commerce.

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David’s journey started in 2018 with the launch of Penny AI, a platform designed to help direct sellers grow their businesses through smart workflows and AI-powered insights. Under his leadership, Penny AI raised over $30 million in venture capital and scaled to 75 countries and 30 languages—an incredible feat that turned a scrappy startup into a global force in the direct sales space.

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But David wasn’t done. Inspired by how many sellers were driving their business through social media, he spotted an even bigger opportunity: helping brands tap into the power of influencer marketing. That insight sparked the creation of Endlss, the first AI-powered influencer workflow and management platform built for growing brands. What began as a way to simplify social shopping evolved into a full-scale toolset that helps brands discover creators, send products, manage communication, and track performance. Endlss allows companies to focus on higher level strategies, drive revenue, and scale without the overhead associated with existing platforms.

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“The beautiful thing about influencer marketing is its raw and real,” David says. “That’s what people connect with. We’re not trying to replace that—we’re helping brands scale it authentically.”

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What sets Endlss apart is its powerful use of generative AI. The platform’s standout feature—its AI Co-Pilot—eliminates time-consuming admin tasks, writes personalized messages in the brand’s tone tailored for each influencer, and streamlines workflows for onboarding, gifting, and analytics. For small and midsize DTC brands across beauty, fashion, wellness, and beyond, it’s a smarter, faster way to scale without losing the human touch.

 

“When you’re trying to scale a brand and you don’t have a $5,000-a-month marketing budget or a full team behind you, tools like this level the playing field,” David explains. “That’s where we see the biggest opportunity—bringing powerful, beautifully built tech to the people who need it most.”

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David’s hands-on approach is one of the biggest reasons for Endlss’s rapid traction. He’s there from day one—identifying pain points, shaping roadmaps, collaborating with cross-functional teams, and testing every iteration with early adopters. His mission? To turn high-level vision into tactical execution that delivers real, measurable value, transforming influence into commerce.

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With a growing user base across North America and a focus on innovation, David Abbey is proving that great tech can create possibilities. And in his world, the best ideas are just getting started.

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David Abbey
CEO and Co-Founder
Endlss and PennyAI
Website: https://getendlss.com
LinkedIn: www.linkedin.com/in/davidabbey