TOP 100 MAGAZINE

Gary B. West

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Gary West, president and founder of The Rocklin Group, has built his career on helping business owners transform vision into measurable results. With more than three decades of combined corporate and entrepreneurial experience, he brings a proven track record in building sales operations, scaling organizations, and preparing companies for strategic exits.

 

A Career Defined by Results

 

Before founding The Rocklin Group in 2010, Gary spent 18 years in leadership roles at a Fortune 50 corporation, where he mastered the principles of building high-performance sales organizations. Transitioning to entrepreneurship, he co-founded three businesses, all of which achieved successful exits through strategic sales and acquisitions. His most notable engagement involved transforming a distressed mid-market client from near collapse to fourfold revenue growth, ultimately positioning the business for a private equity acquisition.

 

Bridging the Gap for SMBs

 

Many small and mid-sized businesses (SMBs) reach a plateau after years of steady growth. Without the resources to employ a full-time senior sales executive, they often struggle to break through to the next level. Gary addresses this gap by serving as a fractional VP of sales or fractional chief revenue officer, offering executive-level leadership without the overhead of a permanent hire. His approach draws on both entrepreneurial insight and corporate discipline, applying the same sales and operational strategies used in billion-dollar enterprises to agile, smaller-scale organizations.

 

A Distinctive, Hands-On Approach

 

Headquartered in Salt Lake City, UT, The Rocklin Group specializes in fractional sales leadership, strategic consulting, and exit planning—serving as both value growth advisors and hands-on operators for clients nationwide. The company distinguishes itself from traditional consulting firms by going beyond assessment and recommendations. “We don’t just evaluate and tell leaders what to do—we do it for them,” Gary explains. His team integrates into client organizations, managing sales teams, implementing operating systems, and optimizing structures to accelerate both revenue and enterprise value. This operational involvement ensures that strategies are not only sound on paper, but also fully executed in practice.

 

Proven Processes and Advanced Tools

 

The Rocklin Group leverages proprietary processes, certified operating systems, and real-world expertise to identify and close gaps in value creation. These tools are designed to build scalable infrastructures, generate sustainable revenue streams, and enhance the overall market position of a business. Recognizing the role of technology in modern sales operations, The Rocklin Group is also at the forefront of deploying artificial intelligence (AI) tools for lead generation, coaching, market intelligence, and targeted outreach—capabilities many businesses underutilize.

 

Commitment to the Heart of the Economy

 

Gary’s passion for SMBs is rooted in his belief that they are the driving force behind the U.S. economy. His focus on small and mid-sized companies reflects a commitment to helping “scrappy upstarts” and long-standing businesses alike achieve strategic growth and long-term success.

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Gary B. West
President and Founder
The Rocklin Group
Website: https://therocklingroup.com
LinkedIn: www.linkedin.com/in/gary-b-west