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JOSEPH SOPRACASA

FOUNDER/PRESIDENT

Joseph appears in the Top 100
Innovators & Entrepreneurs Magazine

Sopracasa, Joseph_edited_edited.jpg

Joseph Sopracasa

Joseph Sopracasa, founder and president of H.S.N. Consulting, established his company in 2020 to empower businesses with the expertise and support needed to excel in the dynamic world of Consumer Packaged Goods, eCommerce, and business services. Based in Florida, H.S.N. Consulting has swiftly become the go-to expert for businesses navigating the complexities of the market.

With over 16 years of experience as a global sales executive in the CPG industry, Joseph has a remarkable track record of achieving growth and profitability for both emerging and established brands. His specialties include eCommerce, CPG, Amazon, consulting services and brand control. Joseph’s innovative approach has helped launch new and existing brands globally, reaching markets in Europe, Middle East, South America, Asia, and beyond.

Driven by the mantra, “Passion breeds success,” Joseph’s passion for helping people is the cornerstone of H.S.N. Consulting. His unique combination of sales expertise and finance background—transitioning from a corporate accountant to a sales executive—distinguishes him in the industry.

While founding H.S.N. Consulting, Joseph played a pivotal role at Twinlab Consolidation Corporation, building out the international sales channel & launching a global eCommerce sales strategy. This helped turn the company EBITA-positive and profitable after 20 years of no profits. At Hairmax, he propelled their best-selling product to Amazon’s #1 rank, boosting organic sales by 35% and reducing ad spend by 70%. Finally, In Joseph’s Spare time you can find him running his online comic bookstore, “Wolverines Comic Shop” on Ebay, YouTube, TikTok, Instagram, and Shortboxed.

 

Joseph Sopracasa

Founder and President

H.S.N. Consulting
LinkedIn: https://www.linkedin.com/in/josephsopracasa

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