THE OFFICIAL
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A RATING
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Kristina Veltri
Kristina Veltri, CEO of ICON XR Studios, is at the forefront of the digital marketing revolution, leveraging her 15 years of experience in marketing and extensive expertise in Augmented Reality (AR) technology. With a passion for blending the physical and digital worlds, Kristina leads a talented team of marketing and development professionals, implementing cutting-edge mixed reality marketing strategies that enhance brand visibility, engagement, and revenue for their clients.
Based in Tulsa, Oklahoma, ICON XR Studios was founded in 2023 and quickly established itself as a leader in creating award-winning AR and Virtual Reality (VR) experiences. As official partners with 8th Wall, the company uses state-of-the-art AR technology to deliver immersive advertising solutions. Their services are underpinned by proprietary data extraction processes, ensuring customized client KPIs and seamless integration into tailored dashboards. This innovative approach has allowed ICON XR Studios to cater to a diverse range of industries, enhancing brand engagement and customer interaction through advanced AR experiences.
Clients of ICON XR Studios include Jones Soda Co., H&P Oil, the National Gallery of Art, and numerous energy companies and healthcare systems. Kristina’s marketing background adds a unique layer of expertise to their creative AR/VR projects. "If you were dealing with just a tech company, they don’t know how to take it to market," Kristina explains. "We do everything from creating the experience with the client, developing it, testing to ensure it’s seamless, and then marketing—getting it out to the masses. This multipronged approach has led to long-standing relationships with our clients."
Brands and companies benefit significantly from ICON XR's unique AR/VR and digital experiences. These technologies can complement existing marketing strategies or serve as standalone campaigns, housed on various marketing channels. Kristina notes that consumers are increasingly desensitized to traditional and digital marketing. "For the first time ever, brands can create fully immersive experiences that captivate users and offer a new way to engage with brands like never before," she says.
A key component of ICON XR's success is their ability to provide detailed data collection and insights. Kristina has developed proprietary dashboards customized to each brand's needs and goals, featuring KPIs like behavioral insights, feedback, and testing. "There are so many ways different industries can leverage AR/VR," she explains. "For example, we’re integrating mixed reality for training with an oil and gas company, and we’re working with healthcare systems to improve staff and patient experiences through VR/AR."
One of ICON XR Studios' standout projects was the Jones Soda campaign. The company initially engaged consumers by having them submit photos and personal stories to be featured on their bottles. While Jones Soda had an AR app, it missed the mark creatively, so they turned to ICON XR. Kristina's team transitioned the experience to web AR, allowing consumers to scan a QR code instead of downloading an app. They also revamped the label design and created a proprietary dashboard that enabled Jones Soda to switch out content remotely—an industry first.
"By incorporating AR/VR, you’re creating brand advocates because people want to check out that augmented experience at least once, and most people share it," Kristina explains. "Our engagement rates are over two minutes, which is amazing."
Kristina Veltri
CEO
ICON XR Studios
Website: https://iconxrstudios.com