TOP 100 MAGAZINE

Ray Litvak

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For over two decades, Ray Litvak has been helping small and medium-sized businesses punch above their weight. As the owner and founder of Writing Web Words Inc., a professional copywriting agency in Toronto, Canada, Ray has made it his mission to level the playing field against the big guys. His goal? To create content that doesn’t just perform but connects, giving business owners  the tools they need to thrive.

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Ray’s career in digital marketing started in 2000 at Yellow Pages, where he worked as a business consultant, helping clients with e-commerce strategies. While the corporate world taught him the ins and outs of the industry, it wasn’t fulfilling. He wanted more than numbers and metrics—he wanted to make a real difference for real people. That’s what drove him to leave the corporate grind and launch Writing Web Words Inc. in 2008. Today, the company is a trusted name in SEO copywriting, with over 85% of its business coming from referrals.

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What sets Ray and his team of journalism and English graduates apart is a finely tuned hands-on approach. Before they write a single word, they want to understand each client’s business. To do that, they conduct in-depth interviews to capture the brand’s voice and message. Then, every syllable goes through Ray’s rigorous quality control process. “It has to meet Google’s content standards and align with the client’s goals, and I’m not satisfied until my clients are,” he says.

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Ray’s drive to support the “little guy” isn’t just professional; it’s personal. Before entering the digital marketing world, he ran a judo dojo, where the skills of discipline, resilience, and perseverance were just as important as the martial art itself. “In judo, just like in business, you don’t have to be the biggest to win. You need the right strategy, skill and the will to keep going,” he says. And at Writing Web Words, the team fights just as hard as Ray did on the mat, so that clients win and “thrive in the face of corporate competitors.”

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Whether it’s crafting SEO-friendly content for websites, business blogs, or landing pages, the Writing Web Words team shares Ray’s passion for people-first content. Their focus is always on creating content that connects with real people—from microsites to multi-page websites, every project is approached with care, creativity, and a commitment to results.

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For a deeper look into Ray’s philosophy, we sat down with him for a Q&A. Here’s what he said about his journey and what drives him to keep fighting for the success of small businesses.

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What makes Writing Web Words stand out from other copywriting services?

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At Writing Web Words, it’s all about relationships. We offer a highly personalized service where clients work directly with me, the owner, not a junior copywriter or staff developer. We’re proud to be a company of people—not AI, not bots—and we only create original digital content. Everything is written in-house by our team of experienced, English-speaking journalists and writers, all graduates from top Canadian and North American universities.

 

We don’t produce superficial copy or fluff. Our process starts with thorough interviews and intensive research to understand your company, competition, and market. We ask meaningful questions: What drives you? What are your goals? What sets you apart? What’s your brand voice and the key messaging you want to communicate? We use these insights to write website content that aligns with your objectives and resonates with your target audience. Then, we work backward from the desired outcome to develop an action plan.

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Also, unlike many companies, we don’t lock clients into contracts. We work on a month-to-month basis, which keeps us accountable to our clients every step of the way. That’s how we’ve built trust and long-lasting relationships over the years.

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Can you share a particularly memorable story of a client who is thriving because of your work?

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One client, the owner of a bespoke clothier in Toronto, came to us with a sense of urgency. Her business was slow, and she was concerned. She’d previously worked with a web design company that promised SEO services, but there were no tangible results.

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We took a comprehensive approach, rewriting her website content to better reflect her brand and connect with her audience. We optimized her Google Business Profile and implemented a robust system to track key metrics, ensuring we could measure what was resonating with her clients. We also launched a content strategy to increase her visibility across digital platforms.

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The results were remarkable. Not only did her business begin ranking higher than most well-known and established retailers in Toronto, but she also started receiving an influx of inquiries and new business.

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You’ve built one of the most trusted and respected SEO copywriting service companies in North America. To what do you attribute your success?

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In a word: results. Some clients are starting their first website and need 5, 10, 20 web pages to establish their digital footprint. Others come to us because they want a partner they can grow with and trust. We provide them with an action plan that evolves, while working closely with them throughout the engagement. Over 85% of our clients stay with us for 5-10 years or more.

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My focus is on creating content that engages, resonates, and ranks—but more importantly, that drives action. Whether it’s a phone call, an online inquiry or RFP, or any other call to action, achieving those goals is our ultimate measure of success. If we don’t deliver, then we haven’t done our job—and that’s simply not acceptable to me.

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Ray Litvak
Owner and Founder: Writing Web Words, Inc.
Website: https://www.writingwebwords.com/
LinkedIn: https://www.linkedin.com/in/raylitvak/
Facebook: https://www.facebook.com/Ray.Litvak