TOP 100 MAGAZINE

Rich Dunbar  

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With nearly two decades of service in the Canadian Armed Forces, Rich Dunbar brings a rare blend of discipline, innovation, and heart to the world of business consulting. As the founder of Bottom-Up Consulting Services, based in Halifax, Nova Scotia, Rich has transformed his passion for leadership and community impact into a powerful model that helps organizations thrive—starting from within.

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Rich’s firm, founded in 2022, specializes in unlocking organizational potential through data-driven strategy, strategic planning, and cultural development. With over $250 million in successfully delivered projects, Bottom-Up Consulting stands apart by using existing resources to drive change. Their approach bypasses traditional hierarchies, funneling insights and innovations directly from frontline staff to leadership. The result? Lower costs, reduced waste, and stronger year-over-year profits.

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A certified PMP and MBA, Rich also serves on multiple boards, including Gambling Risk-Informed, Home Bridge Youth Society, and Support Services Group. He is also the author of Bottom-up Breakthrough, a guide to transforming organizational culture from within, for which he received Amazon’s Top Author/Book awards in the category of business mentoring and coaching. As part of the book’s launch, Bottom-Up Consulting offers tailored packages that include hands-on workshops, leadership coaching, and system integration. Clients can use the book to implement the model on their own or engage the firm for a custom transformation—without adding new costs or resources.

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From his work as deputy innovation officer at 12 Wing to building systems that elevate voices too often unheard, Rich Dunbar continues to champion a consulting approach grounded in service, innovation, and sustainable change.

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Rich Dunbar 
Founder
Bottom-Up Consulting Services
Website: https://bottom-up.ca/
LinkedIn: https://www.linkedin.com/in/rich-dunbar/