TOP 100 MAGAZINE

Ryan Bunty

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A Leader with a Mission

 

Ryan Bunty, CEO of Sports & Fitness Exchange, brings more than 20 years of leadership experience across the U.S. military, retail, and real estate industries. Known for his ability to build strong teams, streamline processes, and inspire results, Ryan has dedicated his career to solving complex challenges in fast-changing environments. His journey has always been defined by a mission-first mindset—whether serving his country, guiding employees, or building businesses—and today, that same determination drives the continued success of Sports & Fitness Exchange, a company redefining access to premium fitness equipment.

 

Driving Growth and Performance

 

As CEO, Ryan oversees marketing, sales, and client retention strategies that ensure a strong brand presence and lasting customer relationships. He also manages operations, purchasing, and supply chain logistics, guaranteeing product quality and availability at every stage. His specialties include growth through strategic marketing, sales optimization, and brand positioning, coupled with supply chain efficiency and operational excellence. By streamlining processes and embracing adaptability, Ryan has positioned Sports & Fitness Exchange as both competitive and customer-focused in an industry shaped by rapid innovation.

 

Making Fitness Accessible

 

For Ryan, success isn’t measured only by profits, but by the impact the company has on people’s lives. Fitness, he believes, is a lifestyle with universally positive outcomes—whether for high school athletes, small gym owners, or individuals building their first home gym. By keeping costs low and offering access to professional-grade equipment, Sports & Fitness Exchange helps people improve their physical and emotional well-being. “What I enjoy most is seeing the difference it makes in our customers’ lives,” Ryan often shares. “It’s incredibly rewarding to help make fitness accessible to everyone.” Beyond selling equipment, he sees the business as a partner in each customer’s health journey, empowering them with the tools, confidence, and opportunities to live stronger, healthier lives.

 

A Unique Business Model

 

Founded in 2010 and based in Phoenix, Arizona, Sports & Fitness Exchange stands apart in the fitness retail market. Unlike most competitors, the company not only sells its own brand of fitness products, but also serves as a liquidator for top fitness equipment brands. By purchasing unsold units directly from major manufacturers, Ryan ensures that customers have access to a wide variety of premium equipment at affordable prices. This approach allows gym owners and fitness enthusiasts alike to find everything they need in one place—without the hassle of juggling multiple vendors.

 

Because of this model, Sports & Fitness Exchange is constantly adapting to industry trends. As big brands launch new products, the company acquires prior models at liquidation, making it easy for customers to adopt the latest innovations affordably. Combined with a strong commitment to customer relationships, this strategy has created a loyal following and cemented the company’s reputation as both innovative and customer driven.

 

Building a Lasting Legacy

 

Ryan’s greatest professional accomplishment has been building a business agile enough to thrive in a market defined by constant change. By fostering a culture of flexibility, customer care, and operational strength, he has ensured that Sports & Fitness Exchange remains relevant, competitive, and trusted—no matter where the fitness industry moves next.

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Ryan Bunty
CEO
Sports & Fitness Exchange
Website: https://sportsandfitnessexchange.com

LinkedIn: www.linkedin.com/in/ryanbunty 

Facebook: www.facebook.com/SportsAndFitnessExchange

Instagram: www.instagram.com/sportsandfitnessexchange