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A RATING
Brian Travilla
Brian Travilla has spent more than three decades in leadership, building teams, navigating high-pressure environments, and learning firsthand what separates reactive management from intentional leadership. His career spans multiple industries, including six formative years as a senior manager at Amazon, where he led large-scale operations and witnessed a recurring pattern: even the most capable leaders encounter moments when clarity fades, accountability weakens, and the systems they rely on begin to falter. Those experiences became the foundation for his next chapter.
As the founder and CEO of OffScript Coaching, based in Chicago, Brian now works with high performers, entrepreneurs, and founders to help them think more clearly and lead with intention. His approach is rooted in a simple but often overlooked truth; most business challenges are not surface-level problems, but symptoms of deeper leadership gaps. Rather than offering quick fixes, Brian focuses on uncovering the root cause, helping leaders examine how they show up, the expectations they set, and the environments they create for their teams.
What sets Brian apart is the depth and breadth of his experience. Having led at every level, from frontline employees to senior executives, he brings a practical understanding of how organizations function in real time. His style is direct but grounded in care, blending operational expertise with mindset and energy alignment. He is not just advising clients; he is teaching them to think differently, guiding them toward sustained growth rather than short-term wins.
A key theme in Brian’s work is the importance of staying connected; to the business, to the team, and especially to the customer. He often sees leaders, particularly small business owners, step too far back once their companies gain traction. In doing so, they lose touch with the very feedback that drives improvement. Brian emphasizes that early warning signs rarely appear as dramatic failures; they surface subtly, through softened customer reviews or incremental shifts in satisfaction. Re-engaging with that feedback, even briefly, can reveal powerful insights.
Before launching OffScript Coaching in 2026, Brian held leadership roles such as Director of Sales and Retail Transformation at Petco, where he developed a relationship-driven sales model implemented across 25,000 associates. The initiative not only improved performance but sparked a broader cultural shift within the organization.
For Brian, success is ultimately measured by the growth he inspires in others. His greatest accomplishment is not tied to revenue or scale, but to the individuals who gain clarity, confidence, and a renewed sense of purpose through his guidance. Through OffScript Coaching, he continues to help leaders move beyond constant firefighting and into a more disciplined, intentional way of leading; one that prioritizes people, fosters connection, and drives meaningful, lasting results.
Brian Travilla
Founder/CEO
OffScript Coaching
Website: www.offscriptcoaching.com
LinkedIn: www.linkedin.com/in/briantravilla