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James appears in the 

Top 100 People in Finance
and Top 40 Under 40 magazines.

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James Webster

Long Island native James Webster is a serial entrepreneur with more than two decades of financial services industry experience. Having developed a strong work ethic early in life, he began managing various sales floors at 18 years old, amassing knowledge in small business financing and payment processing. He then went on to learn the different facets of the mortgage industry by working on the residential side until 2007. Three years later, his innovative thinking and passion for helping small business owners led James to serve as co-founder and CEO of National Business Capital in New York. Over the next 10 years, the company would be ranked among the Top Places to Work in Long Island, and his team would help to secure over $1 billion in financing for nearly 100,000 small businesses nationwide. Today, James is the Founder and CEO of ROK Financial; a New York-based financial lending institution focused on commercial capital and small business financing options.

Launched in July 2020, ROK Financial took off at a lightning-fast pace, filling with immediate demand for commercial financing products ranging between $25,000 and $10 million. ROK offers a wide variety of products and services including SBA loans, equipment financing, small business term loans and much more, with direct access to the top fintech and commercial lenders in the nation. The team is currently averaging 400 transactions per month, resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis. “Small businesses are the heartbeat of the nation and have shaped the country that we are today. We’re happy to see that our streamlined process, revolutionary technology, and knowledgeable team of experts are empowering them to create new opportunities to thrive,” says Webster.

In the spring of 2021, James’ desire to help people compelled him to launch a new franchise-like arm of ROK—the Remote Sales and Education Platform—a model designed to create business opportunities for individuals. The platform is an extension of ROK’s sales team and is designed to help anyone in the country interested in joining the commercial finance industry. 

The platform serves a vast range of participants—from those just entering the industry to seasoned individuals looking to further their careers with a best-in-class education and support provider in the commercial capital industry. With over 70 training videos in the portal as well as weekly and monthly live classes online, the response has been overwhelming. Hundreds of applicants nationwide have responded, and many have already joined the platform since launch. “We’ve been super successful in helping small businesses; now I want to take my experience to help individuals do the same. I’m helping the small business community and helping individuals who want a better lifestyle and work/life balance, and do something that’s meaningful for them,” Webster says.

The business advisors joining the remote platform hold the same responsibilities as the internal sales teams. Both groups build out a network of partners and deal directly with clients seeking capital. They work closely with those clients to discuss their business needs and submit their documents for approval. “The outside team also has access to the same technology we have built and are using internally. They have a portal for education, training as well as  submitting and working their deals in the CRM system. By leveraging our  proprietary technology, applications and statements are run through OCR software, Credits are automatically pulled, and the clients are best matched with our vast network of lenders and programs, all within a matter of minutes. This allows us to get the best possible outcome in the fastest possible timing for our clients and their businesses,” Webster explains.” Clients will benefit from the system’s speed, ease of use, and constant communication with team members throughout the process. “Many people are looking for a work from home solution and work/life balance with flexible schedules especially now, so we are meeting the growing demand for contracted workers while continuing to provide the high-touch, high-quality service to our clients that we’re known for,” says Webster.

In addition to his role at ROK, James owns two other businesses in Long Island, James is also a real estate and business investor. As well, James serves as co-chairman of the Small Business Financing Association Broker Council.


James Webster


ROK Financial

3500 Sunrise Hwy.  Building 100, Suite 201, Great River, NY 11739

FB @ROKFinancialLLC

IG: @ROK_Financial

LI: @jtwrokceo

Download the Top Top 40 Under 40 Magazine and view James' feature on page 23.

Download the Top 100 People in Finance Magazine and view James' feature on page 32.

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