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Lisa Oda

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Lisa Oda is the founder of HiveStir, a strategic consultancy helping brands grow through smart positioning, clear messaging, and content systems designed for scale. With more than 15 years in brand and content leadership, Lisa connects the dots between data, storytelling, and audience insight across B2B and B2C markets—including technology, SaaS, consumer, and consulting.

 

Her expertise lies in building marketing strategies that bring clarity and momentum: grounded in research, structured to drive results, and powered by AI. She’s shaped go-to-market plans, messaging architecture, and personas for startups and enterprises alike.

 

Professional accomplishments include co-authoring a marketing systems patent at eBay, helping launch the recipe discovery platform Yummly, and concepting and architecting foundational, informational content at Pure Storage, designed to drive long-term organic growth and position the brand as a thought leader in enterprise storage. With a BA in advertising from the University of Washington and certification as an AI Content Marketing Maven, Lisa brings academic grounding and practical expertise.

 

As part of the leadership team at Infinite Marketing, Lisa guides AI integration and supports marketing strategy across client initiatives. She believes innovation isn’t just about tech—it’s about testing, iterating, and building things that work. Her approach is deeply human: start with curiosity, stay grounded in context, and always design with the end user in mind—all while reimagining what marketing can be in an AI-powered world.

 

Lisa Oda
Founder & Principal
HiveStir
Website: www.hivestir.com
LinkedIn: www.linkedin.com/in/lisaoda/