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Mikey Margolin

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Mikey Margolin is reimagining what it means to socialize in Las Vegas. As the founder of Etho Wellness Club, he is building a new kind of social experience, one rooted not in excess, but in community wellness. With Las Vegas being a city known for its indulgence that leads to depletion, Mikey offers an alternative experience where people leave feeling mentally, physically, and emotionally elevated.

 

Etho Wellness Club blends contrast therapy, movement, music, and community into immersive, guided experiences. What began as large-scale wellness events has quickly evolved into a growing movement, one that challenges long-standing social norms and offers a healthier way to gather. In less than a year, Etho has hosted more than 30 events, welcoming over 7,000 attendees and capturing the attention of both locals and global brands.

 

At its core, Etho is about providing a space where people come to reconnect with themselves and each other. For generations, socializing has centered around alcohol. Mikey’s vision preserves the energy and excitement of nightlife while shifting its foundation toward wellness, creating a transformational environment that feels just as vibrant, but far more intentional.

 

Vision and Strategic Direction

Mikey is leading the development of Etho as a social wellness club that merges entertainment and shared experience with personal wellbeing. His focus is on scaling the concept from pop-up events into a permanent destination with the upcoming Etho Club. This space will feature multiple zones, allowing guests to move freely between high-energy workouts, recovery experiences, and quieter areas for reflection, much like a curated festival environment. His long-term vision is for Etho to be at the epicenter of wellness culture, becoming a staple of Las Vegas culture, ultimately giving people a new reason to visit beyond traditional partying.

 

Partnerships and Growth

Strategic collaborations have played a critical role in Etho’s rapid expansion. Mikey has partnered with globally recognized brands such as PUMA, Lululemon, and EDC Hotel to produce wellness activations that bridge fitness, lifestyle, and entertainment. He also helped pioneer one of the first sober wellness events at Encore Beach Club, demonstrating that large-scale, alcohol-free experiences can thrive in one of the most nightlife-driven cities in the world. These partnerships have positioned Etho at the forefront of a growing wellness tourism market in Las Vegas.

 

Community and Experience Design

Every Etho event is intentionally structured to facilitate connection. From the moment guests arrive, they’re held in a carefully guided flow of activities that dissolves social pressure and replaces it with ease, presence, and shared energy. Each experience includes a physical component, such as movement classes or workouts, paired with slower, internal practices like meditation. Social and emotional engagement is driven through curated music, live DJs, and a high-energy atmosphere. Signature rituals deepen the experience: guests release stress by writing it down and throwing it into a fire, while a gratitude wall encourages reflection and accountability. Even the bar is reimagined, offering wellness shots instead of alcohol, reinforcing Etho’s mission to help people connect before reaching burnout or crisis.

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Mikey Margolin
Founder
Etho Wellness Club  

Website: www.ethoclub.com

LinkedIn: www.linkedin.com/in/ethomikey

Instagram: www.instagram.com/justlikemikey